Tesco has confirmed the return of its free fruit scheme for children, offering complimentary apples in stores for a limited period. The initiative will run for five weeks, from late April until May 31, targeting families shopping in larger locations.
Free Fruit Available in Tesco Stores Nationwide
Under the scheme, children visiting large Tesco stores with their parents or carers can pick up free apples at checkout points. The offer also extends to Click and Collect customers in more than 100 locations, ensuring wider access.
The apples provided are British-grown, aligning with efforts to support local produce while encouraging healthier eating among younger shoppers.
A Response to Low Fruit Consumption
The relaunch follows new research highlighting that only one in 10 children currently meet the recommended five portions of fruit and vegetables per day. The supermarket says the initiative aims to make healthier choices more accessible during everyday shopping trips, reports The Mirror.
By offering fruit directly in-store, the scheme seeks to introduce children to healthier snacks in a simple and practical way.
Extended Support During School Holidays
Tesco has indicated that the programme will continue beyond this initial five-week period during school holidays throughout 2026. The aim is to support families at times when routines change and access to structured meals may be less consistent.
This approach reflects a broader focus on encouraging regular consumption of fruit and vegetables outside of school settings.
Expansion of School-Based Programme
Alongside the in-store offer, Tesco plans to expand its Free Fruit and Veg for Schools programme. From September 2026, the initiative will grow from 500 to over 1,000 schools, reaching more than 388,000 children.
Customers can also contribute to the programme by supporting purchases of fruit and vegetables in-store, helping extend its reach over time.
Industry and Health Perspectives
Health organisations have pointed to the importance of early dietary habits. Encouraging children to consume fruit and vegetables regularly can influence long-term eating patterns and overall wellbeing.
Programmes like this aim to make healthier options more visible and accessible, particularly in everyday environments such as supermarkets.
What This Means for Families
For families, the scheme offers a simple way to introduce children to fruit during routine shopping trips. While limited in duration, it reflects ongoing efforts to promote healthier diets through small, practical steps.
As the programme continues and expands, it may play a part in shaping everyday habits for younger consumers across the UK.
