A popular baby travel crib sold across multiple online platforms has been pulled from the UK market after regulators identified serious safety failures. The Office for Product Safety and Standards (OPSS) has warned parents who may already own the product to stop using it immediately.
Regulator Identifies Structural Failings in Widely Sold Product
The New Mummy Crib Backpack (a convertible product that unfolds from a backpack into a fold-out travel cot) was being sold through Amazon, eBay, Fruugo, Joom and DH Gate before authorities intervened. The OPSS issued its alert on 1 June 2026, classifying the risk level as serious, with the product subsequently withdrawn from the market by its UK distributor, iCuddleBugs, trading as Tantric Vedi UK Ltd.
According to the OPSS safety report, the crib is “not structurally stable” and carries no warnings indicating it is unsuitable for overnight use. The regulator found that a baby’s natural movements during sleep could cause the product to collapse or tilt sideways, with the potential to result in serious injuries. A cover supplied with the crib compounds the danger further, as it would fully enclose the baby, raising the risk of suffocation.
The product, which originates from China and is identified by Amazon ASINs B0BLW55M4D and B0BPLRGYKP among other platform-specific listings, has also been intercepted at the UK border, with imports rejected and destroyed. The OPSS confirmed the product does not comply with the requirements set out in the General Product Safety Regulations 2005.
Parents Urged to Act as Product Fails Safety Standards
The case was brought to the attention of regulators by Local Authority Trading Standards, and the formal PSD notification number assigned is 2604-0069. The safety alert places the product within the category of childcare articles and children’s equipment, a classification that draws particular scrutiny given the vulnerability of the intended users.
The OPSS report makes clear that the absence of overnight-use warnings represents a significant compliance failure. Parents who purchased the crib through any of the listed platforms are advised the product has been officially withdrawn from the market, with corrective action already under way.
The New Mummy Crib Backpack carried a barcode of 1600000253844 and was listed under various seller identifiers across platforms including AliExpress and DH Gate. Its appeal as a travel product (marketed on the basis of portability and multiple storage compartments) likely contributed to its commercial reach before the safety concerns were formally raised.
The withdrawal serves as a broader reminder of the risks associated with baby sleep products sold via third-party online marketplaces, where compliance with domestic safety regulations is not always guaranteed before items reach consumers. The OPSS, which operates under the Department for Business and Trade, continues to monitor product safety across UK retail channels and publishes alerts when items are found to present unacceptable risks to public safety.
Parents who believe they own the product are encouraged to check the platform listing identifiers against those published in the OPSS report.
