Sky Live, launched just two and a half years ago, was touted as a unique addition to the Sky Glass TV range. The device, which magnetically attached to the top of the TV, featured a 12MP camera with a 106° wide field of view, and allowed users to engage in everything from motion-sensing games to video calls with family and friends.
It was even used for guided workouts with body tracking technology, and for playing exclusive games like “Fruit Ninja” and “Peppa Pig: Jump & Giggle.” The product offered an innovative way to interact with TV content, providing a level of interactivity that was new to the traditional TV experience.
Sky Live’s Unexpected Discontinuation
Sky’s decision to discontinue the Sky Live accessory comes as a surprise to many. According to a statement from Sky, the device, which retailed at £290 or £6 per month, was intended to “make your TV much more than just a TV.” The company had hoped that the addition of motion control games, live exercise feedback, and the ability to video call on the big screen would appeal to a wide audience.
However, despite some initial excitement, Sky Live has failed to generate the long-term interest that the company had anticipated. Notably, Sky did not launch a second-generation version of the device alongside its latest Sky Glass models, the Gen 2 and Sky Glass Air, which led to growing speculation about the future of the product. This move has now been confirmed with Sky’s announcement that the device will no longer be supported after December 4.
For those who purchased Sky Live, the company has offered a full refund, regardless of whether they paid the full £290 upfront or subscribed to the £6-a-month service. Refunds will be issued automatically, with customers receiving the entirety of what they have already paid. Notably, there is no need to return the Sky Live device to receive the refund, although customers can send it back or recycle it if they prefer.
The Impact on Sky’s Product Strategy
The discontinuation of Sky Live comes at a time when Sky is focusing its efforts on streamlining its product offering. In addition to the Sky Glass TV, Sky has been making significant investments in its broadband services and other subscription-based offerings, including its popular Sky Stream box and new streaming partnerships. A spokesperson for Sky explained that the company’s focus is now on “faster, simpler products, unbeatable content, and brilliant service.”
The decision also aligns with broader trends in the tech industry, where companies are continuously adapting to consumer needs and shifting market conditions. Sky’s move away from Sky Live suggests a strategic pivot towards areas that have seen more consistent demand, such as high-speed broadband and content offerings, as well as simplifying the TV experience for customers.
What You Need to Do to Get Your Refund
For customers who are eligible for a refund, the process is straightforward. Those who purchased Sky Live directly from Sky will automatically receive their refund, including any payments made through monthly subscriptions. If you subscribed to the service, Sky will cancel any remaining payments on your account. As mentioned, there’s no need to return the Sky Live device, but if you wish to dispose of it, Sky has provided a prepaid Royal Mail label or the option to take it to a local recycling centre.
However, customers who purchased the accessory second-hand are not eligible for a refund, so it’s important to ensure you’ve bought it directly from Sky to claim the refund. While the refund process will begin next month, Sky Live will be completely inactive from December 4, meaning any further use of the device for its interactive features will no longer be possible.
