This recall highlights the ongoing challenge of food safety and allergen labelling, underscoring how a simple packaging error can have far-reaching consequences. The recall affects products with use-by dates up to November 13, 2025, and consumers are advised to act swiftly to protect their health.
Mislabelling Sparks Urgent Recall
The food product, THIS Isn’t Chicken Deli Pieces, has been pulled from shelves due to a significant mislabelling error, according to a statement by the company. The issue arose when a batch of the sandwich filler was mistakenly packaged with labels intended for a completely different product, THIS Isn’t Cocktail Sausages. These sausages do not contain wheat or soya, but the deli pieces do, making the oversight particularly dangerous for individuals with allergies or intolerances.
The affected THIS Isn’t Chicken Deli Pieces product, weighing 120g, carries a use-by date of November 13, 2025. The mislabelled packaging does not list wheat or soya in the ingredients, even though they are present in the product. As a result, anyone with a wheat or soya allergy, or those diagnosed with coeliac disease, could experience serious allergic reactions if they consume it. The Food Standards Agency (FSA) has advised affected customers to return the product to their point of purchase for a full refund, with or without a receipt.
This recall follows an established procedure for allergen-related food risks. When products are found to pose an allergy threat due to incorrect labelling or contamination, companies are required to issue immediate recalls to prevent potential harm. This step ensures that consumers are made aware of the issue and can take appropriate action.
Consumer Guidance and Safety Measures
For consumers who have purchased THIS Isn’t Chicken Deli Pieces, it is crucial to follow the recall instructions carefully. The product contains both wheat (gluten) and soya, which are not suitable for those with coeliac disease or soy intolerance. The FSA has stated that point-of-sale notices will be displayed in stores selling the product, providing clear guidance on how to return the items and claim a refund.
Those with concerns or seeking further information can contact THIS™ directly via email at [email protected]. The company has also reached out to allergy support organisations to ensure they notify their members of the recall and advise on the necessary precautions. The recall serves as a reminder of the importance of vigilant allergen labelling and the potential consequences of even a small oversight in the food industry.
The THIS Isn’t Chicken Deli Pieces recall is the latest in a series of food product withdrawals from UK shelves due to allergen-related concerns. Just days earlier, Waitrose also recalled a kitchen utensil for containing unsafe chemicals that could increase the risk of cancer. These incidents highlight the ongoing need for rigorous safety standards and consumer awareness in ensuring food and products are safe for all individuals.
For those affected, returning the product for a refund is the best course of action. Ensuring that food products are accurately labelled is critical to maintaining trust and safety in the food industry, and this recall serves as a reminder of the delicate balance between convenience and consumer health.
