The energy supplier OVO has relaunched its “OVO Beyond” loyalty scheme, positioning it as a way to help households manage energy costs and consumption. The move comes as new data indicates that the average adult has lost more than £640 over the past year due to delayed or misunderstood financial decisions.
The announcement reflects broader pressures on household finances, with energy costs remaining a key concern. OVO says the scheme is designed to provide both immediate discounts and longer-term benefits, while encouraging more efficient and environmentally conscious energy use.
Loyalty Scheme Offers Rewards Tied to Energy Use
OVO Beyond is described by the company as a programme that allows customers to access discounts, rewards, and prize draws linked to their energy behaviour. According to OVO, participants can “bank long-term rewards” while also benefiting from short-term offers through selected partners.
Among the incentives is a prize draw offering one customer the chance to win one million Tesco Clubcard points, with entries closing on 20 April. According to the details released, this equates to £10,000 in store value, or up to £20,000 when used with certain reward partners.
The scheme also includes monthly draws for customers enrolled in the “Power Move” initiative. This feature encourages users to shift their electricity consumption to periods when demand is lower or energy is greener. According to OVO, five participants each month can win up to a year’s free energy through this system.
Additional benefits include discounts of up to 40% with partner brands such as Oddbox, grüum, tado and Omio, as well as a free annual boiler service. Customers may also accumulate rewards over time, including up to five free solar panels, up to 2,400 electric vehicle miles, and heating credit when installing a heat pump.
Financial Losses Highlight Need for Consumer Support
The relaunch comes alongside findings that suggest many consumers are struggling to make timely financial decisions. According to data cited in the announcement, the average adult lost more than £640 in the past year alone due to delays or misinterpretation of key financial choices.
This figure is presented as part of the rationale for expanding customer support through reward-based schemes. According to George Penman, Director of Propositions at OVO, the company aims to make energy “cheaper, greener, and simpler” while helping customers feel more confident in managing their usage.
Penman stated that “a little extra support can go a long way,” adding that the scheme is intended to give customers greater control over their energy consumption. According to OVO, the structure of the programme is designed to link financial incentives with more sustainable behaviour, rather than offering fixed discounts alone.
The initiative also includes non-financial perks, such as access to event tickets through OVO Live. Customers may obtain tickets for venues including the OVO Hydro, The O2, and Co-op Live, alongside other exclusive giveaways.
The return of OVO Beyond highlights how energy suppliers are responding to ongoing financial strain among households. By combining rewards with behavioural incentives, the scheme reflects a shift towards engaging customers in both cost-saving and energy efficiency measures.
