Asda has cut petrol and diesel prices at its forecourts, giving motorists a lower price at the pumps as households prepare for the Christmas period. The supermarket has reduced fuel prices by an average of 4p a litre across more than 320 stations nationwide.
Petrol and Diesel Prices Fall at Asda
The new prices came into effect at 5pm on Thursday, November 12. At Asda Superstores, drivers will now pay no more than:
- 159.7p per litre for petrol
- 189.7p per litre for diesel
The reduction applies across Asda’s network of more than 320 forecourts. The move comes after several months of pressure on motorists, with fuel prices reaching record levels earlier this year.
Fuel Prices Remain High Across the UK
Average UK fuel prices have recently started to fall after rising for much of the year. Petrol currently averages around 168.45p per litre, while diesel stands at approximately 197.27p per litre.
Diesel passed the £2-a-litre mark last month as tensions and conflict in the Middle East contributed to higher oil and fuel costs. Fuel prices subsequently recorded their first decline since June earlier this month.
Asda’s latest reduction puts its maximum forecourt price below the current UK average for both petrol and diesel.
Asda Targets Christmas Household Spending
Asda chief executive David Potts said the supermarket wanted to give customers better value at its forecourts as well as in its stores. He said the 4p reduction would help families during the Christmas period, when household spending typically increases.
The supermarket has also highlighted its pricing across food and clothing as part of its wider focus on value for customers. For a driver filling a 50-litre tank, a 4p-per-litre reduction represents a saving of £2 per fill-up.
The total saving over a year would depend on how frequently a motorist refuels.
Fuel Duty Freeze Protects Drivers From Another Rise
The Asda reduction comes shortly after the Chancellor announced that fuel duty would remain frozen in the latest Budget. The Government also retained the existing 5p fuel duty discount, avoiding another increase in the tax paid by motorists.
According to the figures cited by Asda, the decision is expected to save a typical van driver around £123 next year. The combination of the fuel duty decision and Asda’s forecourt reduction gives motorists some relief at a time when fuel remains a major household expense.
Supermarkets Compete on Fuel Prices
Asda’s move could also put pressure on other supermarkets and fuel retailers to review their own pump prices. Large supermarket chains compete aggressively on fuel because petrol stations can attract customers who also shop in-store.
The latest cut comes as retailers enter the busy Christmas trading period, when millions of households face additional travel and shopping costs. For Asda customers, the new maximum prices mean that filling a 50-litre tank at the stated rates would cost £79.85 for petrol or £94.85 for diesel.
The actual price can vary between individual forecourts.
