Lidl has made a significant update to its popular Lidl Plus loyalty scheme, leaving many customers feeling “sad” over the loss of their favorite freebies. As of May 5, the supermarket has replaced its Coupon Plus system with Lidl Plus Points, causing quite a stir among loyal shoppers.
What’s Changed with Lidl’s Loyalty Scheme?
The biggest change is the discontinuation of the Coupon Plus feature, which allowed shoppers to earn rewards like free snacks, bakery items, and vegetables when they spent a certain amount each month. This was a popular perk for many, helping customers save money and enjoy freebies like a monthly bag of potatoes. However, from Tuesday, May 5, the Lidl Plus Points system kicked in, changing how rewards are earned and redeemed.
In an email to customers, Lidl explained that the Coupon Plus system ended on May 4, and those who wanted to claim their free rewards needed to reach their April targets by that date. Now, the new Lidl Plus Points system will allow shoppers to collect points with every purchase, which can be redeemed for various rewards, from money off future purchases to free products.
While the new system offers more flexibility, many fans are grieving the loss of their monthly freebie treats. Some have taken to social media to express their disappointment, with one Reddit user stating, “That’s sad to hear, free sack of spuds each month was a big help with the cost of living,” reports The Sun.
Lidl Plus Points System: What’s New?
Lidl’s Lidl Plus Points system aims to give customers more control over how they redeem their rewards. Instead of receiving a fixed coupon for free products, shoppers will now accumulate points that can be spent on various rewards, including discounts on future shopping trips. Plus, new users of the scheme can collect 100 welcome points just by signing up.
While the new rewards system offers more versatility, many shoppers feel nostalgic for the old Coupon Plus system, which allowed them to grab their regular free snacks and groceries. For many, the change marks the end of an era of simple, guaranteed rewards for their regular shopping habits.
Fans React to Lidl’s New Scheme
The reaction on social media has been mixed, with many expressing their sadness over the loss of the monthly freebies. “I loved the free big bag of tatties,” one shopper commented, while others echoed similar sentiments, lamenting the loss of easy-to-claim perks.
