The launch of the Festive Feast collection comes as part of Subway‘s ongoing efforts to expand its menu offerings and tap into seasonal demand. Thanksgiving is one of America’s most beloved holidays, known for its hearty meals centered around turkey, stuffing, and cranberry sauce. Subway is looking to bring these nostalgic flavours to its customers in a quick and accessible format, perfect for those with little time to prepare a full holiday feast.
The Festive Feast Collection: A Holiday-Inspired Menu
Subway’s new Festive Feast collection features three innovative subs, each designed to capture the essence of Thanksgiving in a sandwich. At the heart of the menu are familiar ingredients such as oven-roasted turkey, rotisserie-style chicken, stuffing, and cranberry sauce, all carefully paired to create a memorable holiday meal.
The standout option is the TurHamKen, a tribute to the famous Turducken dish, which combines oven-roasted turkey, Black Forest ham, and rotisserie-style chicken. This unique sandwich is sure to appeal to those looking for a hearty, festive treat with layers of flavor. For a more traditional option, the Festive Turkey sub delivers Subway’s classic oven-roasted turkey, served with a generous helping of the brand’s signature stuffing and a sweet and tart cranberry sauce.
For those who prefer chicken, Subway introduces the Festive Chicken, which uses rotisserie-style chicken cooked sous vide to ensure each bite is tender and juicy. All three sandwiches are served with Monterey Cheddar cheese, spinach, red onions, and mayonnaise, along with the new stuffing and cranberry sauce, which are central to the holiday theme.
The festive menu also offers customers the option to add either cranberry sauce or stuffing to any regular sub for just $1, allowing them to personalize their meal and bring a festive touch to their favorite sandwiches.
A Strategy to Capitalize on Seasonal Demand
According to Subway’s senior vice president of global culinary and innovation, Paul Fabre, the launch of the Festive Feast collection is about more than just seasonal variety—it’s an effort to meet growing consumer demand for quick, festive meals that capture the flavors of the season. Fabre explained that “Whether they are adding cranberry sauce to their favorite sub or taking on the world’s first TurHamKen, the Festive Feast collection lets our guests dial up the holiday flavors and celebrate their own way.”
The timing of this launch is also significant. Thanksgiving is an occasion that often brings people together, whether it’s for family dinners, Friendsgiving gatherings, or last-minute meal fixes. Subway is positioning itself as a convenient option for those who may not have the resources to prepare a full traditional meal but still want to enjoy the comfort food flavours associated with the holiday. This collection may appeal to customers looking for a less time-consuming alternative to cooking, while also offering a more affordable option than dining at a restaurant.
Additionally, Subway is tapping into its loyalty program, offering MVP Rewards members the chance to buy one footlong sandwich and get another for just $1 using the promo code FOOTLONGFAN. This offer aims to attract repeat customers, encouraging them to try the Festive Feast options while enjoying a discount.
