{"id":128064,"date":"2026-11-02T10:00:00","date_gmt":"2026-11-02T10:00:00","guid":{"rendered":"https:\/\/en.econostrum.info\/uk\/?p=128064"},"modified":"2026-11-02T09:35:44","modified_gmt":"2026-11-02T09:35:44","slug":"morrisons-shoppers-face-unexpected-u-turn","status":"publish","type":"post","link":"https:\/\/en.econostrum.info\/uk\/morrisons-shoppers-face-unexpected-u-turn\/","title":{"rendered":"Morrisons Shoppers Face Unexpected U-Turn As Major New Service Is Axed After Three Months"},"content":{"rendered":"\n

The trial marked the first deployment of the smart trolleys by a British supermarket, offering customers a different way to shop and monitor their spending. Although the technology had been considered for wider use, Instacart’s withdrawal means Morrisons shoppers elsewhere will not see the trolleys introduced as originally anticipated.<\/p>\n\n\n\n

Why Morrisons Is Ending Its AI Shopping Trolley Trial<\/strong><\/h2>\n\n\n\n

The Caper Cart<\/strong>s were introduced at Morrisons’ Riversway store in Preston in July 2026. Equipped with cameras, sensors, weighing scales and touchscreens, they could automatically identify products as customers placed them inside.<\/p>\n\n\n\n

Fresh fruit and vegetables could be weighed directly in the trolley, removing the need to use separate scales. A touchscreen <\/strong>displayed a running total of the basket, allowing shoppers to keep track of their spending while moving through the store.<\/p>\n\n\n\n

The technology also worked with Morrisons More Cards, displaying relevant promotions, personalised offers and product recommendations. At the end of their shop, customers received a barcode on the trolley screen, which they could scan at a dedicated checkout to complete payment.<\/p>\n\n\n\n

According to The Grocer<\/a>, Morrisons confirmed that the single-store trial was already approaching its planned end when Instacart <\/strong>announced its decision. The supermarket said the withdrawal would have no financial or operational implications for its business.<\/p>\n\n\n\n

A Morrisons spokesperson explained: “The trial has given us greater insight into the continued evolution of our customers’ shopping habits and we will continue to pilot and develop solutions to meet those needs<\/em>.”<\/p>\n\n\n\n

When the trial began, Morrisons productivity director Gordon Macpherson<\/strong> said the trolleys would give customers greater visibility of their spending and immediate access to loyalty savings. The supermarket had also expressed interest in seeing how customers in Preston and across Lancashire responded to the technology.<\/p>\n\n\n\n

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