{"id":121561,"date":"2026-06-10T08:36:00","date_gmt":"2026-06-10T07:36:00","guid":{"rendered":"https:\/\/en.econostrum.info\/uk\/?p=121561"},"modified":"2026-06-10T08:34:34","modified_gmt":"2026-06-10T07:34:34","slug":"morrisons-reveals-new-world-cup-game","status":"publish","type":"post","link":"https:\/\/en.econostrum.info\/uk\/morrisons-reveals-new-world-cup-game\/","title":{"rendered":"Morrisons Reveals New World Cup Game with Free Products and High-Value Prizes"},"content":{"rendered":"\n

Shoppers can win free products, money-off vouchers and loyalty points during the tournament. The promotion runs through Morrisons\u2019 More Card app and is linked to teams\u2019 progress in the FIFA World Cup 2026.<\/p>\n\n\n\n

Customers who are allocated the eventual winning nation will also have the chance to enter a draw for one million More Points, worth \u00a31,000<\/strong>, according to Morrisons.<\/p>\n\n\n\n

Morrisons has introduced a football-themed sweepstake for More Card users as the FIFA World Cup 2026 gets under way. The digital promotion, called the Big Match Sweepstake<\/strong>, is available exclusively through the retailer\u2019s loyalty app and runs from 8 June to 24 June.<\/p>\n\n\n\n

Participants are assigned a tournament country through the app and can unlock rewards if their team progresses through the competition. The supermarket says prizes include free food items, grocery discounts and loyalty points. The initiative coincides with a tournament that begins on 11 June and features 48 national teams competing across 104 matches.<\/p>\n\n\n\n

How the Big Match Sweepstake Works<\/strong><\/h2>\n\n\n\n

To take part, customers must be registered with the More Card loyalty scheme and use the More Card app. According to Morrisons<\/a>, users can log in between 8 June and 24 June to reveal their allocated tournament country.<\/p>\n\n\n\n

After revealing their team, customers receive an initial reward that can be redeemed in store. According to reports from customers cited by local media, these rewards have included products such as bakery items, crisps, doughnut bites and confectionery. The team allocated to each participant is also displayed on their profile through a national flag icon within the app.<\/p>\n\n\n\n

As teams advance through the tournament, additional rewards become available. Morrisons states that successful countries progressing through the knockout rounds can unlock prizes including bakery cookies, ice cream, fresh fruit and money-off vouchers<\/strong>. Customers are required to activate eligible offers through the app before redeeming them when scanning their More Card in store.<\/p>\n\n\n\n

The retailer has also confirmed that rewards will continue to be linked to tournament performance<\/strong> throughout the competition, with both free products and More Points available as teams move forward.<\/p>\n\n\n\n

\"\"
Big Match Sweepstake on the More Card app \u00a9Morrisons<\/em><\/figcaption><\/figure>\n\n\n\n

Million-Point Prize and Wider Tournament Offers<\/strong><\/h2>\n\n\n\n

The largest prize in the promotion is reserved for customers whose allocated country wins the tournament. According to Morrisons, all participants holding the victorious nation will be entered into a draw, with 10 winners each receiving one million More Points.<\/p>\n\n\n\n

The company states that one million More Points has a value of \u00a31,000<\/strong> in loyalty rewards. The prize fund therefore totals \u00a310,000 across the 10 winners.<\/p>\n\n\n\n

Gareth Lloyd<\/a>, Head of Loyalty at Morrisons, said the promotion was intended to recreate the experience of a traditional football sweepstake while offering customers rewards during the tournament. According to Morrisons, Lloyd said: \u201cNothing says a summer of sport like a football sweepstake. This interactive More Card app game allows our customers to enjoy the football with some added rewards, from delicious bakery treats to ice creams and money-off vouchers and millions of More Points<\/em>.\u201d<\/p>\n\n\n\n

The supermarket has also outlined plans for customers who do not use the More Card app. According to the company, match-day offers will be available more broadly when England <\/strong>and Scotland <\/strong>play during the tournament, allowing non-app users to access football-related promotions as well. Customers wishing to join the sweepstake must reveal their allocated team before the 24 June deadline through the More Card app.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new World Cup promotion is giving Morrisons shoppers the chance to unlock rewards as the tournament unfolds. Free products and vouchers are available along the way, while a much larger prize awaits a select group of customers.<\/p>\n","protected":false},"author":4,"featured_media":121564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-121561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/121561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/comments?post=121561"}],"version-history":[{"count":2,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/121561\/revisions"}],"predecessor-version":[{"id":121565,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/121561\/revisions\/121565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media\/121564"}],"wp:attachment":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media?parent=121561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/categories?post=121561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/tags?post=121561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}