{"id":119602,"date":"2026-04-23T13:00:00","date_gmt":"2026-04-23T12:00:00","guid":{"rendered":"https:\/\/en.econostrum.info\/uk\/?p=119602"},"modified":"2026-04-23T12:54:56","modified_gmt":"2026-04-23T11:54:56","slug":"iconic-british-shoe-chain-shuts-10-stores","status":"publish","type":"post","link":"https:\/\/en.econostrum.info\/uk\/iconic-british-shoe-chain-shuts-10-stores\/","title":{"rendered":"Iconic British Shoe Chain Shuts 10 Stores After Entering Administration"},"content":{"rendered":"\n<p>After over a century of operation, <strong>Russell &amp; Bromley,<\/strong> the iconic British footwear chain, has closed <strong>10 of its stores<\/strong> following its plunge into administration. The brand, which was acquired by <strong>Next<\/strong> earlier this year, is now in the midst of a significant reduction, shutting down <strong>33 standalone stores<\/strong> and <strong>9 concessions<\/strong> across the UK and Ireland.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Impact of the Administration Deal<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.next.co.uk\/shop\/brand-russellbromley-0\" target=\"_blank\" rel=\"noopener\"><strong>Russell &amp; Bromley<\/strong><\/a>, which was originally founded by <strong>George Bromley <\/strong>and<strong> Elizabeth Russell<\/strong> in Eastbourne, has long been synonymous with high-end British footwear. The company employed around <strong>440 people<\/strong> across its <strong>36 store<\/strong>s, but with the recent acquisition by <strong>Next<\/strong>, the future of many employees has become uncertain.<\/p>\n\n\n\n<p>As part of the acquisition, Next acquired the Russell &amp; Bromley brand, its intellectual property, and three of its most significant stores in <strong>Chelsea, Mayfair<\/strong>, and <strong>Bluewater<\/strong>. Additionally, the deal allowed <strong>40 employees<\/strong> to transfer to Next, leaving many others in limbo.<\/p>\n\n\n\n<p>The pre-pack deal allowed Next to step in and provide a lifeline for the brand, but it also meant that a large portion of Russell &amp; Bromley\u2019s stores would face permanent closure. While this restructuring deal gave the footwear brand a chance to continue, it came with painful cuts. The company\u2019s new owners are now focused on managing the business with fewer locations and a smaller workforce.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Iconic British shoe chain shuts 10 stores after plunging into administration <a href=\"https:\/\/t.co\/iXQc4sljyC\">https:\/\/t.co\/iXQc4sljyC<\/a><\/p>&mdash; The Sun (@TheSun) <a href=\"https:\/\/twitter.com\/TheSun\/status\/2046898195674923241?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">April 22, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The First Wave of Closures<\/h2>\n\n\n\n<p>As part of this restructuring, Russell &amp; Bromley has already closed its<strong> Covent Garden store<\/strong> on <strong>April 22<\/strong>, with more closures scheduled. <strong>Bath and Harrogate stores<\/strong> are expected to shut down <strong>today, April 23,<\/strong> reports <a href=\"https:\/\/www.express.co.uk\/news\/uk\/2196999\/british-shoe-chain-closes-10-stores\" target=\"_blank\" rel=\"noopener\">Express<\/a>. To clear out remaining stock, Russell &amp; Bromley has also started offering clearance sales, with discounts of up to 90% on most items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Celebrity Following and Rich History<\/h2>\n\n\n\n<p>Founded in 1880 by George Bromley and Elizabeth Russell in Eastbourne, the footwear brand became synonymous with <strong>quality<\/strong> and<strong> craftsmanship<\/strong>. Over the years, Russell &amp; Bromley garnered a loyal customer base, including famous personalities like <strong>Kate Middleton, Katie Holmes,<\/strong> and <strong>Billie Piper.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Closed Russell &amp; Bromley Stores<\/h2>\n\n\n\n<p>Among the stores that have already closed are those in <strong>Exeter, Hampstead, Winchester, Stratford, Birmingham, Jermyn Street, Canary Wharf, Swindon outlet, Ashford outlet,<\/strong> and <strong>Cheshire Oaks outlet<\/strong>. With the ongoing closures and a shrinking footprint, the future of Russell &amp; Bromley remains uncertain as the once-thriving British brand navigates the challenges of the modern <a href=\"https:\/\/en.econostrum.info\/uk\/a-uk-retailer-vanishes\/\" target=\"_blank\" rel=\"noopener\">retail landscape.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Russell &amp; Bromley, the iconic British footwear brand, closes 10 stores after entering administration. Following its acquisition by Next, the company undergoes significant downsizing, with more closures expected across the UK and Ireland. While clearance sales are underway, the future of the brand remains uncertain as it navigates this challenging period.<\/p>\n","protected":false},"author":6,"featured_media":119604,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-119602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/119602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/comments?post=119602"}],"version-history":[{"count":2,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/119602\/revisions"}],"predecessor-version":[{"id":119613,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/119602\/revisions\/119613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media\/119604"}],"wp:attachment":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media?parent=119602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/categories?post=119602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/tags?post=119602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}