{"id":117458,"date":"2026-02-11T13:45:00","date_gmt":"2026-02-11T13:45:00","guid":{"rendered":"https:\/\/en.econostrum.info\/uk\/?p=117458"},"modified":"2026-02-11T13:42:48","modified_gmt":"2026-02-11T13:42:48","slug":"tesco-clubcard-gets-a-major-update","status":"publish","type":"post","link":"https:\/\/en.econostrum.info\/uk\/tesco-clubcard-gets-a-major-update\/","title":{"rendered":"Tesco Clubcard Gets a Major Update: Here’s Who Can Benefit"},"content":{"rendered":"\n

In a significant move, Tesco has confirmed that it will be extending its popular Clubcard scheme to include under-18s<\/strong> later this year. This decision marks a major shift for the supermarket giant, which has long limited access to the loyalty program to those aged 18 and older. The change is expected to benefit a younger generation of shoppers, allowing them to access discounts, points, and rewards that were previously out of reach.<\/p>\n\n\n\n

The Tesco Clubcard<\/strong>, a free loyalty scheme, rewards customers with points for spending, offering a variety of benefits such as discounts on in-store and online purchases and vouchers for dining, travel, and entertainment. The announcement that the scheme will be made available to under-18s comes after significant pressure from consumer advocacy groups, particularly Which?,<\/strong> which has long campaigned for a more inclusive approach. According to Tesco, this move is part of an ongoing review of the Clubcard system, with the company actively working to implement the changes within the year.<\/p>\n\n\n\n

A Step Towards Greater Accessibility<\/h2>\n\n\n\n

For years, Tesco’s Clubcard<\/a> has been an essential tool for millions of customers across the UK, providing savings and rewards in a fiercely competitive retail environment. However, its restriction to adults has sparked controversy, particularly among younger consumers who are often facing financial challenges. Reena Sewraz<\/a>, Retail Editor at Which?, has been vocal in calling for the expansion of the scheme, arguing that the exclusion of young people from the Clubcard benefits was “unfair<\/strong>” given the rising cost of living.\u00a0<\/p>\n\n\n\n

According to Sewraz, research by Which? shows that the savings from the Tesco Clubcard can be significant, particularly for those trying to make ends meet. The inclusion of under-18s in the scheme is seen as a step in the right direction to alleviate some of the financial pressures faced by younger shoppers.<\/p>\n\n\n\n

The decision comes at a time when loyalty schemes<\/strong> have become increasingly important in a highly competitive retail market. Consumers, especially younger ones, are looking for ways to stretch their budgets further, and loyalty programs such as Tesco\u2019s Clubcard provide an easy way to do so. By opening up the Clubcard to under-18s, Tesco is not only responding to consumer demand but also adapting to the changing landscape of consumer behaviour, where younger generations are more conscious of how they can save money.<\/p>\n\n\n\n

Broader Implications for Retail Loyalty Schemes<\/h2>\n\n\n\n

The move to allow under-18s access to the Tesco Clubcard could have wider implications for the retail sector. Loyalty schemes have become a cornerstone of many businesses’ customer retention strategies, offering discounts<\/strong>, rewards<\/strong>, and personalised offers in exchange for consumer data<\/strong>. The opening up of such programs to younger demographics could signal a shift in how companies approach loyalty marketing, with retailers recognising the importance of catering to a younger, tech-savvy audience.<\/p>\n\n\n\n

Moreover, the expansion of Clubcard benefits is already being reflected in the wider industry, with Tesco rolling out additional incentives, such as the option to earn triple voucher rewards<\/strong> at various restaurant chains. This move could serve as a model for other retailers, encouraging them to reconsider their policies and possibly extend their loyalty schemes to younger customers, who increasingly expect to be rewarded for their spending habits. According to Tesco\u2019s Group Membership & Loyalty Director, Shama Wilson<\/a>, the introduction of triple voucher rewards for popular restaurant chains like ASK Italian, Bella Italia, and Zizzi has been highly popular and will continue to be a feature of the Clubcard programme moving forward.<\/p>\n\n\n\n

The expansion of Tesco’s Clubcard to under-18s represents a major shift in the supermarket giant’s approach to customer loyalty, one that promises to benefit younger shoppers while potentially reshaping retail loyalty strategies across the sector. As more details are expected in the coming months, this change is likely to be watched closely by both consumers and competitors alike.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tesco is expanding its Clubcard loyalty program to include under-18s for the first time ever. This groundbreaking move is expected to open up huge savings for younger shoppers, offering them the same rewards and discounts as adult members.<\/p>\n","protected":false},"author":10,"featured_media":117460,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-117458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/117458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/comments?post=117458"}],"version-history":[{"count":3,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/117458\/revisions"}],"predecessor-version":[{"id":117464,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/117458\/revisions\/117464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media\/117460"}],"wp:attachment":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media?parent=117458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/categories?post=117458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/tags?post=117458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}