{"id":112079,"date":"2025-08-22T11:15:00","date_gmt":"2025-08-22T10:15:00","guid":{"rendered":"https:\/\/en.econostrum.info\/uk\/?p=112079"},"modified":"2025-08-22T10:45:02","modified_gmt":"2025-08-22T09:45:02","slug":"lidl-new-live-well-label-healthy-food","status":"publish","type":"post","link":"https:\/\/en.econostrum.info\/uk\/lidl-new-live-well-label-healthy-food\/","title":{"rendered":"Lidl Unveils New \u2018Live Well\u2019 Label to Revolutionise How We Shop for Healthy, Sustainable Food"},"content":{"rendered":"\n

UK\u2019s first discount retailer to combine health and sustainability in one food label, aiming to shift consumer behaviour and align with global dietary goals. New logo<\/strong> to appear on over 100 own-brand products within six months.<\/p>\n\n\n\n

Lidl GB has announced the introduction of a new front-of-pack label designed to help customers make more informed choices that benefit both their health and the environment. Named Live Well<\/em><\/strong>, the logo will appear on select own-brand products that meet rigorous health and sustainability standards.<\/p>\n\n\n\n

This move positions Lidl as the first discount supermarket in the UK to adopt a dual-criteria labelling system, developed in collaboration with the British Nutrition Foundation<\/em><\/strong> and WWF<\/em><\/strong>. It is part of a broader strategy to increase plant-based food sales by 20 percent by 2030 and contribute to the goals of the Planetary Health Diet<\/em><\/strong> by 2050.<\/p>\n\n\n\n

A Combined Standard for Nutrition and Sustainability<\/strong><\/h2>\n\n\n\n

According to Lidl<\/a>, more than 100 products will carry the new Live Well<\/em><\/strong> label at launch, initially focused on fresh fruit and vegetables<\/em><\/strong>, whole-grain items<\/em><\/strong> and plant-based proteins<\/em><\/strong>. To qualify, products must meet several nutritional benchmarks, including low levels of fat, salt and sugar, and a good source of fibre. They must also display green traffic light labels under the UK\u2019s front-of-pack nutrition labelling scheme.<\/p>\n\n\n\n

Beyond health, sustainability criteria are also key. Eligible items must use recyclable packaging<\/em><\/strong> where possible, contain sustainably sourced ingredients<\/em><\/strong>, and comply with certifications such as LEAF standards<\/em><\/strong>. According to Lidl GB\u2019s Chief Commercial Officer, Richard Bourns<\/em><\/strong><\/a>, the aim is to offer customers a \u201cclear navigation tool\u201d that supports personal and planetary health.<\/p>\n\n\n\n

The development of the label follows research conducted by Lidl and the Planetary Alliance<\/em><\/strong>, which revealed that over 75 percent of consumers want better guidance when selecting healthy food options, despite 80 percent claiming that healthy eating matters to them.<\/p>\n\n\n\n

Aligning Retail Strategy With Public Health and Climate Goals<\/strong><\/h2>\n\n\n\n

The Live Well<\/em><\/strong> initiative is part of Lidl\u2019s wider corporate strategy to reshape its food offer in line with the UK Government\u2019s Food Strategy<\/em><\/strong> and international climate commitments. By 2030, Lidl intends for at least 10 percent of its own-brand products to meet Live Well<\/em><\/strong> criteria, and to achieve full alignment with the Planetary Health Diet<\/em><\/strong> by 2050.<\/p>\n\n\n\n

According to WWF\u2019s <\/em><\/strong>Sophie Bauer<\/em><\/strong><\/a>, this approach helps turn \u201cambition into action\u201d and supports a much-needed shift in the food system. Elaine Hindal<\/em><\/strong><\/a>, Chief Executive of the British Nutrition Foundation<\/em><\/strong>, added that the label could help \u201cmaking the healthy choice the easiest choice\u201d for millions of shoppers across Lidl\u2019s 980 UK stores.<\/p>\n\n\n\n

The label will begin appearing on shelves within six months, aiming to bridge the gap between consumer intent and practical choice by simplifying how shoppers identify healthier, more sustainable foods.<\/p>\n","protected":false},"excerpt":{"rendered":"

A quiet revolution is taking shape in the supermarket aisles. Lidl is introducing a new way to spot food that\u2019s both good for you and the planet. Backed by nutrition and environmental experts, this move signals more than just better labelling\u2014it could reshape how the UK eats.<\/p>\n","protected":false},"author":10,"featured_media":112082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-112079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/112079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/comments?post=112079"}],"version-history":[{"count":1,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/112079\/revisions"}],"predecessor-version":[{"id":112080,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/112079\/revisions\/112080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media\/112082"}],"wp:attachment":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media?parent=112079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/categories?post=112079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/tags?post=112079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}