{"id":107449,"date":"2025-04-07T07:00:00","date_gmt":"2025-04-07T06:00:00","guid":{"rendered":"https:\/\/en.econostrum.info\/uk\/?p=107449"},"modified":"2025-04-07T00:41:57","modified_gmt":"2025-04-06T23:41:57","slug":"tesco-tests-major-change-at-checkouts","status":"publish","type":"post","link":"https:\/\/en.econostrum.info\/uk\/tesco-tests-major-change-at-checkouts\/","title":{"rendered":"Tesco Tests Major Change at Checkouts, What&#8217;s New for Shoppers?"},"content":{"rendered":"\n<p><strong>Tesco<\/strong> is embarking on a significant change in its checkout process, launching a trial aimed at improving the shopping experience for customers. The supermarket giant has begun testing a <strong>new technology<\/strong> at checkouts in select stores across the <strong>South of England<\/strong>. The trial, which covers 12 of Tesco&#8217;s own-branded fresh produce and meat items, could mark the beginning of a <strong>wider digital transformation<\/strong> for the retailer. As reported by <a href=\"https:\/\/www.worcesternews.co.uk\/news\/national\/uk-today\/25067053.tesco-set-major-checkout-change-trials-barcode-axe\/\" target=\"_blank\" rel=\"noopener\">Worcester News<\/a>, this trial is just one part of Tesco&#8217;s ongoing efforts to innovate and modernise its customer experience, paving the way for future changes at checkout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Push for Digital Innovation<\/h2>\n\n\n\n<p>The new technology trial is focused on providing shoppers with more accessible product information. <strong>Isabela De Pedro<\/strong>, Tesco&#8217;s Supply Chain Development and Change Director, explained that this change could significantly enhance the way customers engage with products. The technology is expected to provide shoppers with instant access to <strong>nutritional information<\/strong>, <strong>use-by dates<\/strong>, and even alternative product suggestions by simply scanning the relevant codes on the packaging. \u201cThe QR opens up the door to do all of this stuff&#8230; to talk about origin, nutritionals, health, alternatives, locally sourced stuff,\u201d De Pedro shared.<\/p>\n\n\n\n<p>This move is part of Tesco\u2019s broader strategy to modernise its stores and offer more digital services to its customers. Previous experiments, such as the introduction of <strong>laser-etched barcodes<\/strong> on <strong>avocados<\/strong>, demonstrate Tesco\u2019s commitment to reducing waste and improving the customer experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Next for Tesco\u2019s Checkout Process?<\/h2>\n\n\n\n<p>The trial is currently taking place across about <strong>20% of Tesco stores<\/strong> in the South of England, with <strong>10 suppliers<\/strong> involved. If successful, <a href=\"https:\/\/en.econostrum.info\/uk\/tesco-and-ovo-energy-offers-free-rewards\/\" data-type=\"post\" data-id=\"102126\">Tesco <\/a>intends to expand the trial to more locations and potentially introduce the new technology on a larger scale. This shift could transform how customers interact with products, offering them better access to information and simplifying the shopping process.<\/p>\n\n\n\n<p>Tesco\u2019s move towards digital innovation is poised to keep it competitive in the fast-evolving retail market. The introduction of this technology could also lead to more <strong>personalised shopping experiences<\/strong>, enhancing customer satisfaction and improving transparency. As digital tools continue to shape the future of retail, Tesco\u2019s experiment could signal a significant shift in how products are sold in supermarkets across the UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesco is testing an exciting new trial aimed at transforming the checkout process. This innovative move could drastically change how customers shop.<\/p>\n","protected":false},"author":4,"featured_media":106615,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-107449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/107449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/comments?post=107449"}],"version-history":[{"count":1,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/107449\/revisions"}],"predecessor-version":[{"id":107450,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/107449\/revisions\/107450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media\/106615"}],"wp:attachment":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media?parent=107449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/categories?post=107449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/tags?post=107449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}