{"id":107233,"date":"2025-04-03T14:00:00","date_gmt":"2025-04-03T13:00:00","guid":{"rendered":"https:\/\/en.econostrum.info\/uk\/?p=107233"},"modified":"2025-04-03T13:20:51","modified_gmt":"2025-04-03T12:20:51","slug":"lidls-new-click-deals-before-stores","status":"publish","type":"post","link":"https:\/\/en.econostrum.info\/uk\/lidls-new-click-deals-before-stores\/","title":{"rendered":"Lidl\u2019s New Click & Collect Lets Shoppers Secure Middle Aisle Deals Before They Reach Stores"},"content":{"rendered":"\n

The retailer has announced a new Click, Reserve & Collect<\/strong> trial allowing customers to reserve popular non-food products from its Middle of Lidl<\/em> range before they appear in stores. The initiative is available exclusively via the Lidl Plus<\/strong> app and will launch across selected UK locations on Monday, 7 April.<\/p>\n\n\n\n

The retailer says the new service aims to prevent disappointment among shoppers hoping to secure limited-time offers. It marks the grocery\u2019s first foray into online reservation for in-store specials and is part of its ongoing focus on digital innovation<\/strong>.<\/p>\n\n\n\n

Early Access to High-Demand Products Through the App<\/strong><\/h2>\n\n\n\n

According to Lidl <\/a>GB, the trial will begin with the Parkside Robot Lawnmower<\/strong>, which can be reserved between 7 and 13 April through the Lidl Plus app. Customers can then collect their pre-booked items from their chosen store between 16 and 19 April. The product will not be available to the wider public until its official shelf launch on 24 April.<\/p>\n\n\n\n

Priced at \u00a3199, the Parkside Robot Lawnmower undercuts comparable branded models by approximately \u00a3150, positioning it as a competitive offer in the garden tools market. The automated lawnmower is designed for hands-free use, allowing owners to maintain their gardens with minimal effort.<\/p>\n\n\n\n

In addition to the lawnmower, customers can reserve the Parkside Robot Lawnmower Garage<\/strong> for \u00a324.99. This weather-resistant docking station is intended to house the device when not in use. Both products will be available for reservation while stocks last.<\/p>\n\n\n\n

The move is intended to streamline access to sought-after items that typically sell out quickly, particularly in the Middle of Lidl<\/em> range, which features rotating offers on non-food goods such as tools, kitchenware and outdoor equipment.<\/p>\n\n\n\n

Expansion of Lidl\u2019s digital customer experience<\/strong><\/h2>\n\n\n\n

The new reservation system builds upon the success of the Lidl Plus<\/a><\/strong> rewards app, which has reportedly gained over 100 million users globally since its 2020 launch. According to the retailer, the app continues to play a central role in its digital strategy, offering discounts, scratch cards and tailored promotions.<\/p>\n\n\n\n

Jassine Ouali, Chief Customer Officer at Lidl GB, stated: \u201cWe know how popular our Middle of Lidl<\/em> deals are, and this trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves.\u201d Ouali added that the supermarket <\/a>is \u201cexploring bold new ways to enhance our customers\u2019 shopping experience.\u201d<\/p>\n\n\n\n

The trial is set to gauge consumer interest and operational feasibility before any wider rollout. The discount supermarket has advised customers to act quickly, as product quantities will be limited.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lidl is testing a new way for customers to get ahead of the rush for its most sought-after Middle Aisle products. Through the Lidl Plus app, select items can now be reserved before they appear in stores. The trial begins with a high-demand garden tool priced far below the high-street average.<\/p>\n","protected":false},"author":10,"featured_media":107234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-107233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/107233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/comments?post=107233"}],"version-history":[{"count":3,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/107233\/revisions"}],"predecessor-version":[{"id":107237,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/posts\/107233\/revisions\/107237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media\/107234"}],"wp:attachment":[{"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/media?parent=107233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/categories?post=107233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.econostrum.info\/uk\/wp-json\/wp\/v2\/tags?post=107233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}