This renewed offer brings back a feature that was largely scaled back in mid-2023, allowing customers to once again maximise the return on their grocery and fuel points when redeeming them with selected partners.
Tesco’s decision comes at a time often associated with lower consumer confidence and reduced spending. With the third Monday in January commonly referred to as ‘Blue Monday’, the supermarket has presented this as a gesture to lift customer spirits and provide better value through its loyalty programme.
The update follows a successful trial over the Christmas period, when PizzaExpress began accepting vouchers at triple value, a move Tesco has now extended to additional partners. According to Tesco, the expanded offer builds on strong customer engagement and demand seen during that trial.
Clubcard Vouchers Now Worth Three Times More at Seven UK Restaurant Chains
Tesco Clubcard members can now convert as little as 50p in vouchers into £1.50 in dining credit at seven major restaurant brands, with reward codes available for ASK Italian, Bella Italia, Frankie & Benny’s, Prezzo, Zizzi, Las Iguanas, and PizzaExpress. This means customers who collect £10 in Clubcard vouchers can receive £30 to spend at any of these participating chains.
According to Tesco, this change is effective immediately and applies to both new and existing Clubcard members. It marks a shift back towards the triple-value structure that was previously available across all Clubcard Reward Partners before being reduced to double value in June 2023.
Shoppers can redeem these offers directly via the Tesco app or online Clubcard account by selecting their chosen restaurant in the Eating Out section. Once exchanged, reward codes are sent by email or are available within the Rewards section of the Tesco Grocery & Clubcard app. Tesco has confirmed that physical reward codes are no longer issued by post, and members are encouraged to check their spam or junk folders if they don’t receive their codes.
In terms of eligibility, points can be earned from a wide range of Tesco purchases. Customers collect one point for every £1 spent on groceries or every two litres of fuel bought at Tesco petrol stations. Additional points are accrued through Tesco Mobile, Tesco credit cards, and the Tesco Clubcard Pay+ debit card. A minimum of 150 points, equal to £1.50, is required to receive a voucher.
Las Iguanas Joins Clubcard as New Partner as Dining Out Leads Voucher Redemptions
Mexican restaurant Las Iguanas is the latest partner to join Tesco’s Clubcard scheme and is included in the triple voucher value initiative from launch. This brings the total number of participating restaurants to seven. According to the retailer’s Group Membership & Loyalty Director, Shama Wilson, the inclusion of Las Iguanas aims to widen customer choice and provide another popular option for dining out.
“Eating Out” was the most redeemed Reward Partner category among Clubcard members last year, as revealed by Tesco’s own Clubcard Unpacked data earlier this month. This trend suggests that restaurant partnerships remain highly valued by loyalty card users and are a key driver of engagement in the Clubcard programme.
The new offer also repositions Clubcard more competitively within the UK’s supermarket loyalty schemes. While Tesco still maintains over 100 Reward Partners, including names like Legoland, Hotels.com, Disney+, and Thorpe Park, the reintroduction of triple value, albeit limited to select dining partners, represents a notable improvement in real-world value for customers.
Speaking on the latest change, Wilson said Tesco was “delighted” with the response to the PizzaExpress rollout and expressed confidence that expanding the offer to more brands would continue to benefit Clubcard users during the colder months.
