With Easter approaching, Tesco has announced substantial price cuts on selected fresh produce as part of its latest Clubcard campaign. The offer, launched on 15 April, features key seasonal vegetables for just 15p each, and will run until 21 April.
The promotion positions Tesco alongside a growing list of UK supermarket chains—including Morrisons, Aldi, Lidl and Sainsbury’s—which have also launched competitive pricing strategies in the lead-up to the long holiday weekend.
Seasonal Vegetables Reduced to 15p as Part of Limited-Time Offer
Tesco’s new initiative, labelled the ‘15p Better than Half Price Clubcard Price’, applies to a limited range of core Easter ingredients.
According to the retailer’s website, shoppers with a Tesco Clubcard can purchase 1kg of carrots, 375g of broccoli, 500g of parsnips, and one swede, each for just 15 pence. These items are widely regarded as staples in traditional UK Easter meals.
The promotion is available both in-store and online, with home delivery options included, making it accessible for a wide segment of shoppers.
The supermarket has encouraged customers to download the Tesco app or sign up for the Clubcard scheme to take advantage of the discounts. As the deal is only available for a short time, the supermarket chain notes that customers should act quickly.
This strategic price reduction follows similar seasonal tactics from other supermarkets, which have each introduced their own discount schemes ahead of Easter Sunday. While price-cutting around holiday periods is common, this particular offer from Tesco has drawn attention for undercutting many of its competitors in terms of unit price.
Tesco Announces New Online Platform for F&F Clothing Range
In addition to its Easter grocery promotion, Tesco has revealed plans to launch a new dedicated website for its F&F clothing line. According to reports, the new digital platform will enable shoppers to browse and purchase apparel directly from home, restoring an e-commerce presence that was lost when Tesco Direct was shut down in 2018.
Previously, the F&F brand was available through a partnership with Next, which stocked the line online until discontinuing sales in January 2024. The retailer’s decision to reinvest in a standalone online presence marks a renewed focus on integrating its non-food offerings into a streamlined retail experience.
Although no launch date has been confirmed, the announcement signals Tesco’s intent to capitalise on rising consumer interest in convenient, multi-category shopping platforms. This aligns with broader trends across UK retail, where digital access and value-driven purchasing continue to shape consumer behaviour.
