Nationwide Building Society is expected to continue its £100 Fairer Share Payment in 2025, following previous years of distributing profits to eligible customers.
Although the building society has yet to confirm this year’s payout, GB News reports that Nationwide’s CEO, Debbie Crosbie, has suggested they are well positioned to repeat the scheme.
While not officially guaranteed, financial analysts believe the pattern observed in 2023 and 2024 is likely to continue. Customers hoping to receive the payment must ensure they meet specific eligibility criteria and deadlines.
What is the Fairer Share Payment?
The Fairer Share Payment is a financial incentive Nationwide has provided to qualifying customers as a way of sharing its profits. Since its introduction in 2023, the building society has paid over £700 million to members through this scheme.
Although Nationwide has 16 million members, only around 4 million qualified for the £100 bonus in 2024. This highlights the importance of meeting the required criteria to be included in the distribution.
Debbie Crosbie, Nationwide’s chief executive, recently stated that the institution is “well positioned” to repeat the payment in 2025, though final confirmation has not been given.
How to Qualify for the £100 Bonus in 2025
While Nationwide has not yet confirmed the 2025 Fairer Share criteria, previous years suggest that eligibility will be based on customer activity up to 31 March 2025.
To qualify, customers must hold an active Nationwide current account. Those with a FlexAccount, FlexBasic, or FlexDirect account can become eligible in two ways:
Either by depositing at least £500 in two of the first three months of 2025 and making at least two payments out of the account, or by making 10 or more payments within this period.
Additional Eligibility Requirements Beyond Account Activity
The 10-payment threshold was introduced in 2024 but was not required in 2023. Customers with FlexPlus accounts automatically qualify by paying their monthly fee, while FlexOne, FlexGraduate, and FlexStudent customers need only make one payment in or out during March 2025.
Beyond current account usage, Nationwide also requires members to have at least £100 in savings or owe at least £100 on a Nationwide mortgage by 31 March 2025. This additional savings or mortgage requirement has been a consistent part of the eligibility criteria.
To meet the qualification rules, members must make valid transactions. These include debit card transactions, Direct Debits, bank transfers, and standing orders. However, transfers between Nationwide accounts do not count towards eligibility.
When Will Payments Be Made?
In 2024, Fairer Share Payments were distributed between 13 June and 28 June, following the same pattern as in 2023. If Nationwide maintains this timeline, eligible customers can expect to receive their £100 bonus in June 2025.
In addition to the Fairer Share Payment, Nationwide also provided a £200 Member Exclusive Current Account Online Switch Offer in May 2024. This incentive was available to those who switched their primary banking to Nationwide. Given its success, a similar offer could be introduced in 2025.
While no official confirmation has been provided, financial experts, including those at Money Saving Expert (MSE), suggest that the building society is likely to maintain the Fairer Share Payment in 2025.
