Morrisons has introduced a new loyalty program through its More Card, offering shoppers the chance to earn free or discounted Pyrex products, as reported by Birmingham Mail. This new stamps-based system, which will run until June 2025, aims to reward customers with high-quality items as a part of the supermarket’s commitment to enhancing its loyalty offerings.
How the Stamps-Based Loyalty Scheme Works
Under the revamped More Card loyalty program, Morrisons customers will earn one stamp for every £10 spent in-store. These stamps can be tracked using the More Card app or by checking receipts.
Once shoppers have accumulated a minimum of 15 stamps, they can choose to either use their stamps for discounts on Pyrex products or redeem them for free items, depending on the number of stamps collected.
The new system makes it easier for customers to engage with the loyalty program, offering them the flexibility to either collect rewards over time or benefit from instant discounts.
This update to the program is designed to appeal to both new and existing customers by offering more ways to save and earn, beyond the usual points and rewards.
Available Products Under the New Promotion
The promotion centers around Pyrex kitchenware, offering various products from the brand’s premium range. Customers can redeem stamps for items such as compact containers, large dishes, and a hand pump designed to keep food fresh for longer periods.
The products vary in price, with some costing as much as £30 for the largest containers. For example, a 600ml round Pyrex container is priced at £14 and can be claimed for free with 30 stamps or purchased with a £6 discount after collecting 15 stamps.
Other items in the promotion include the Pyrex 800ml rectangular container, valued at £18, which is available for free after 30 stamps, or for £7 after collecting 15 stamps. For larger items, such as the Pyrex 2600ml rectangular dish, which costs £30, customers will need to accumulate 50 stamps to claim the item for free.
The stamps offer flexibility for customers, allowing them to access discounts or higher-value products depending on how many stamps they have collected.
Tracking and Redeeming Stamps
To participate in the promotion, shoppers must have a More Card and scan it at checkout to begin earning stamps. The total number of stamps earned can be tracked via the More Card app, which allows customers to monitor their progress toward rewards.
Alternatively, customers can check their receipts for the stamp count. The new program is designed to make it as simple as possible for customers to engage with the loyalty system.
Shoppers can claim their free Pyrex products once they have accumulated the required number of stamps, which can range from 15 to 50, depending on the product.
The Benefits for Morrisons Customers
Morrisons’ updated loyalty program provides multiple benefits for customers, particularly those who regularly shop at the supermarket.
By integrating the stamp-based system with the existing More Card points structure, the supermarket is offering customers an opportunity to collect both points and tangible rewards, adding value to each shopping trip.
Moreover, the loyalty program is an effort by Morrisons to compete with other UK supermarkets, such as Tesco and Asda, which have also introduced changes to their reward systems. This shift comes as supermarkets continue to adjust their loyalty schemes to provide greater incentives for customer retention and satisfaction.
