Lidl, the well-known German discount retailer, has revealed the return of its Mystery Boxes for a limited time this October. The highly anticipated event will kick off on Friday, October 24 at 10 a.m., with only 1,500 boxes available for purchase online.
Priced at £20 each, these boxes will contain an assortment of products valued at over £100, sourced from the retailer’s popular “Middle of Lidl” range. Last year’s event saw the boxes sell out rapidly, and expectations are high for another swift sellout. Shoppers interested in participating will need to be quick to secure their box before they’re gone.
Over £100 Worth Of Surprises For Only £20
Each Mystery Box contains a mix of unique, quirky, and practical items, with the contents being a complete surprise. Some of the products you might receive include an Electric Stapler & Nailer (£7.99), a Breville Ice Coffee Maker (£29.99), and even Active Cancelling Headphones (£19.99).
Additionally, 150 lucky buyers will find a ‘Bonus Item Coupon’ inside their boxes, unlocking premium prizes like a Snuggle Pod Human Pet Bed, a Rowing Machine, or a Sharp 43-Inch 4K Ultra HD Roku TV. These exclusive items could be worth up to £100 each, making the £20 price tag even more tempting.
It’s not just the high-ticket items that draw attention; the thrill of the mystery itself has become a hallmark of the supermarket’s surprise-box offerings. Shoppers can expect a varied mix of practical gadgets, like a Parkside Insulated Flask (£4.99), and the unusual, such as a Vax Air Lift 2 Pet Plus vacuum cleaner or a Daewoo Dual Air Fryer 9L.
For those interested in scoring these high-value products, it’s important to note that the Mystery Boxes will only be available while stocks last. Lidl has warned that the boxes sold out in less than an hour last year, so it’s safe to assume the rush will be even faster this time around.
According to South Wales Argus,
“Lidl’s Mystery Boxes have proven to be a marketing hit, attracting shoppers looking for a bit of fun alongside their usual grocery shop.”
The Countdown: When Can You Get Your Hands On A Mystery Box?
The Lidl Mystery Box sale will go live at 10 a.m. on Friday, October 24, and only 1,500 boxes will be available. Lidl has made it clear that time is of the essence:
“Shoppers will need to be ready to pounce as soon as they are available, they shared.”
Given that last year’s event saw the boxes fly off the shelves in under an hour, it’s highly likely that these will sell out just as quickly, if not faster. This online-only event will take place via the Lidl website, and customers will need to act quickly to grab one before they’re gone.
Every box is “a Lidl bit different,” as the retailer cleverly puts it, meaning that the combination of items will vary from person to person. You might find yourself with a small kitchen appliance or even some unexpected gadgets, but one thing’s for sure: you’ll get a selection of products that you wouldn’t typically find in your average supermarket haul.
The Origins of Lidl: From Exotic Fruits To A Global Retail Brand
Interestingly, Lidl has come a long way since its humble beginnings in the 19th century. Founded by Anton Lidl in Germany as a company focused on selling exotic fruits, it was eventually rebranded as Lidl & Schwarz KG after Josef Schwarz became a partner. The company pivoted to a food wholesaler in the 1930s and, decades later, expanded into discount retail under the leadership of Dieter Schwarz.
Dieter, wanting to avoid the connotations of the name “Schwarz-Markt” (which translates to “black market”), opted to purchase the rights to the name Lidl from a retired schoolteacher, Ludwig Lidl, for 1,000 German marks. This clever move not only saved the company from a potential branding issue but also set Lidl on the path to becoming the massive retail presence it is today.
