First Direct is currently promoting a limited-time switching deal aimed at attracting new customers to its current account services.
The bank is offering a total incentive of £200, composed of a £175 cash bonus and an additional £25 Amazon voucher—the latter available exclusively to those applying through Uswitch.
According to a report by DevonLive, this offer stands out among similar switching incentives on the market and is tied to the official Current Account Switching Service (CASS).
The deal runs through June 8, 2025, and while it promises a notable reward, the conditions behind the offer reveal only part of the picture.
Official Offer Details and Eligibility
According to Uswitch, the deal is advertised as:
Get £175 when you switch plus an exclusive £25 Amazon Voucher. T&Cs apply.
To qualify, new customers only must meet the following conditions within 45 days of opening the account:
- Complete a full switch using CASS.
- Set up at least two direct debits or standing orders.
- Deposit a minimum of £1,000 into the new account.
- Register for online banking and log in at least once.
- Make at least five purchases with the new debit card.
Overdraft Terms and Representative Example
The First Direct 1st Account comes with an interest- and fee-free overdraft of £250, subject to status. Beyond this limit, an overdraft interest rate of 39.9% EAR (variable) applies.
A representative example provided on Uswitch states:
If you use an arranged overdraft of £1,200 you will be charged 39.9% EAR variable. Representative APR: 30.5%.
These figures are relevant for potential switchers considering overdraft facilities and comparing offers among UK banks.
How to Claim the Amazon Voucher
The £25 Amazon voucher is only available when customers initiate their switch through Uswitch. After completing the switch, eligible users must follow specific instructions provided by the comparison platform to claim the reward.
The exact process may involve submitting confirmation of eligibility or account activation through Uswitch’s site interface.
Offer Comparison and Context
Uswitch currently compares over a dozen switching incentives, with some offers reaching a total of £310 in cash and vouchers.
Despite not being the absolute highest in terms of total value, First Direct’s combined offer remains highly competitive—especially considering its £0 monthly fee and customer service reputation.
Regulatory and Legal Context
The promotional details on Uswitch were last updated on May 1, 2025. The site notes that:
Uswitch Limited is a credit broker, not a lender, for consumer credit products. Authorised and regulated by the Financial Conduct Authority (Firm No. 312850).
This information ensures that users are aware of the platform’s regulatory standing when comparing and applying for financial products.
