EDF has introduced a new energy-only fixed price tariff aimed at providing more stability for UK households ahead of the colder months. The announcement comes as energy suppliers continue adjusting their pricing strategies in response to market conditions and regulatory forecasts. Designed to compete directly with standard variable tariffs, this latest offer targets both new and existing customers through direct subscription.
While broader market trends remain uncertain, the company’s fixed plan sets a clear pricing benchmark for the coming year. The Simply Fixed Nov26v2 plan is priced at £1,613 per year for the average dual fuel customer and undercuts the current price cap of £1,754 by £141.
EDF Fixed Plan Beats Price Cap As April 2026 Rise Looms
The new Simply Fixed Nov26v2 tariff from EDF comes at a time when energy prices remain volatile and households are looking for cost stability heading into the colder months. With an estimated price cap increase to £1,835 by April 1, 2026, based on the company’s internal price cap predictor, the fixed plan offers both immediate savings and long-term price certainty.
Customers who switch to this fixed tariff could be saving £222 over the next year when compared with the projected price cap. Rich Hughes, Director of Retail at EDF, explained,
“Going into winter, price uncertainty can be a worry for customers especially with prices still fluctuating, so we are pleased to launch this new tariff that protects customers against what are likely to be significant increases in April next year.“
The offer is available exclusively through direct sign-up with EDF, meaning customers need to use the EDF website, app, or MyAccount platform to secure the deal. It is open to both new and existing customers, although existing customers must activate it through MyAccount or the EDF app.
Notably, the tariff includes exit fees of £50 per fuel, potentially £100 for dual fuel customers — a condition worth considering for households who may wish to remain flexible.
Birmingham Mail, which reported on the deal earlier this week, highlighted that the offer might be withdrawn at any time due to the ongoing volatility in wholesale energy markets, which underscores the importance of acting quickly for those looking to lock in a more affordable rate.
EDF Expands Its Offerings Amid Competitive Market
EDF’s latest tariff isn’t a one-off. The company has also introduced FreePhase, a first-of-its-kind electricity tariff featuring three distinct pricing rates that reflect daily changes in wholesale energy prices. This innovative plan targets customers who want more control over when they use electricity, potentially rewarding those who shift consumption to off-peak hours.
Beyond these two options, EDF also offers a wider range of tariffs tailored to different household needs and energy usage patterns. With competitors like British Gas, OVO, EON Next, Scottish Power, and Octopus Energy all vying for market share, EDF’s strategy appears focused on combining price leadership with flexible and innovative offerings.
In particular, the company emphasizes value for money while helping customers navigate unpredictable market conditions. Whether that means locking in a low rate now or choosing a dynamic pricing model that adapts to wholesale trends, EDF is clearly positioning itself as a responsive and competitive force in the UK energy market.
Switching Made Simple With Referral Offers And App Access
To encourage new sign-ups, EDF is also running a Refer a Friend program that gives both the referring customer and their friend £50 off their bills. This incentive, available through MyAccount, can be combined with any of the company’s active tariffs, including the new fixed offer.
Switching to EDF is relatively straightforward. New customers can join online through the EDF website, while existing customers can access the Simply Fixed Nov26v2 plan via their personal MyAccount dashboard or the mobile app.
For those facing rising living costs, this could be an opportunity to lock in a more manageable energy bill before prices potentially spike in spring. Still, it’s worth reading the fine print, especially regarding exit fees and the likelihood that the deal may be removed without notice.
As winter nears, EDF’s aggressive pricing and clear messaging provide a timely option for households hoping to reduce uncertainty and control their energy expenses over the months ahead.
