The launch of these upgraded broadband plans follows a shift in consumer priorities, with reliability now at the forefront of many UK households’ broadband needs. As internet use continues to evolve with more connected devices and high-bandwidth activities like streaming and gaming, EE is aiming to deliver a more robust, future-proof solution.
Wi-Fi 7: A Leap Forward in Home Connectivity
Wi-Fi 7, the latest in wireless technology, promises significantly faster speeds and lower latency compared to its predecessor, Wi-Fi 6. This new technology is designed for modern households, where multiple devices often connect simultaneously and demand high-speed, uninterrupted access. With Wi-Fi 7, EE is offering faster throughput, improved efficiency, and reduced latency, making it ideal for activities such as 8K streaming, gaming, and virtual reality.
EE’s new Smart Hub 7 Plus, available with speeds of up to 1Gbps, is the core of this upgrade, providing faster and more stable internet across the home. The Smart Hub 7 Plus, which replaces the older Smart Hub Plus, is complemented by the Wi-Fi Extender 7 Plus, an additional device designed to eliminate Wi-Fi dead zones in larger homes or spaces with tricky connectivity areas. This setup helps ensure that every corner of the house enjoys the same high-quality internet connection.
According to EE, their Wi-Fi Intelligence feature is a standout, automatically adjusting to optimise coverage and performance in real-time. This feature helps customers get the best Wi-Fi connection without the need for manual adjustments. The company also highlights its advanced security features, powered by Norton, ensuring that users are protected from cyber threats across their network.
Affordable Plans with Enhanced Features
EE has also revamped its broadband packages to accommodate various needs. Prices for the new Full Fibre plans start at £28.99 per month for a 74Mbps connection, making it accessible for those looking for a more reliable internet connection without breaking the bank. For those who require higher speeds, the company offers plans that go up to 1Gbps, priced at £39.99 per month.
For larger homes or those with higher internet demands, EE offers add-ons such as the Wi-Fi Extender 7 Plus (£10 per month) and the Smart Hub 7 Pro bundle (£15 per month). These options ensure that customers can tailor their broadband service to fit their specific needs, with flexible features like the Keep Connected Promise, which sends a 4G Mini Hub to customers in the event of a broadband fault.
Additionally, EE has introduced the option for more advanced packages, such as the Premium and Ultimate plans, which come with added extras like priority network management and in-home installation services. These options ensure that households, regardless of size or complexity, can enjoy uninterrupted connectivity throughout the home.
The new Wi-Fi 7 technology and improved broadband plans come at a time when reliable internet access is more important than ever, with research indicating that 44% of UK households prioritise strong Wi-Fi coverage over just speed or cost. This shift highlights the increasing demand for consistent connectivity in all areas of the home, whether for work, study, or entertainment.
EE’s move to incorporate Wi-Fi 7 as standard across all Full Fibre plans is a significant step towards future-proofing broadband for UK homes. With a combination of advanced technology, competitive pricing, and additional services, EE looks set to lead the market in delivering faster, more reliable broadband to homes across the country.
