Discount supermarket Aldi is getting a head start on the Black Friday rush this year by releasing its SpecialBuys range in stores from Thursday 6 November. The offers cover a wide variety of products, from fitness equipment and beauty gadgets to children’s toys and home tech, all positioned at prices that aim to undercut mainstream retailers. While Black Friday officially lands on 28 November, Aldi’s early move is designed to attract shoppers preparing early for Christmas, as reported by the Liverpool Echo.
Beauty and Wellness Gadgets on a Budget
Among the highlights of Aldi’s Black Friday selection is a range of beauty and self-care products that aim to replicate the functionality of premium brands at a fraction of the cost. The Straight Air Styler (£49.99), for instance, promises to dry and straighten hair in one motion, offering four temperature settings, motion detection and a slim design for styling precision.
Another notable item is the Foldable Styler (£49.99), a high-speed hot air brush equipped with five attachments including long barrels and smoothing brushes. Aldi also reintroduces its LED Face Mask (£9.99), featuring seven light settings each targeting different skin concerns—from fine lines and redness to acne and inflammation.
The wellness collection extends to a Premium Hairdryer (£24.99) in gold or chrome, with LED indicators, magnetic attachments and a matching storage bag. Additional items like the LED Neck Massager and LED Eye Massager (both £9.99) round out the offer, showing Aldi’s push into affordable personal tech.
Aldi Targets Fitness and Home Tech Shoppers
Aldi’s SpecialBuys also feature a number of tech-focused household and fitness products, designed to appeal to home users looking for convenience and space-saving solutions. A standout is the Walking Pad (£89.99), a compact treadmill suitable for under-sofa storage, aimed at remote workers or fitness-conscious consumers dealing with bad weather. The unit includes an LED screen to track time, speed, distance and calories, and comes with a wrist-secured remote control.
The supermarket is also offering a Sharp 50-inch Ultra 4K Smart TV for £229.99, powered by TiVo. It brings together live television and streaming platforms for a more integrated user experience. According to the Liverpool Echo, Aldi is aiming to combine affordability with access to higher-end entertainment products, in a move that could attract customers looking for seasonal upgrades at lower prices.
The website says: An Aldi spokesperson said:
“These exclusive deals are available in stores from November 6… just in time for Christmas. The in-store offers are strictly while stocks last – once they’re gone, they’re gone. Shoppers need to set their alarms and get ready for the ultimate bargain hunt.”
Children’s Toys and Educational Tech Join the Line-Up
For families, Aldi has also curated a children’s toy and tech section, with products that are both interactive and gift-ready. A Kid’s Tablet (£49.99) is available in pink or blue, featuring a 7-inch touch screen, front and rear cameras and a durable casing with a stand—positioned as both fun and educational.
For younger children, a Bumper Car (£59.99) featuring 360-degree spins and soft rubber bumpers provides interactive fun, while the Mega Pokémon Plush (£24.99) and Bluey Supermarket Set (£34.99) cater to fans of popular franchises. Shoppers can also pick up a Hot Wheels Crash Spiral (£34.99) and a 3-in-1 Scooter (£19.99), targeting a variety of age groups and interests.
Kitchen Gadgets and Everyday Essentials
Rounding out the selection is a series of kitchen appliances and household gadgets. A Vertical Air Fryer (£59.99) with dual cooking zones and preset functions offers versatility for home cooks. Each drawer is removable and dishwasher-safe, addressing both convenience and ease of cleaning.
Other practical offerings include a Beauty Box with LED Mirror (£12.99) that features an adjustable interior and a detachable mirror with touchscreen lighting controls. It’s marketed as a storage solution suitable for both home use and travel, reflecting Aldi’s continued focus on low-cost, multifunctional products that suit modern lifestyles.
A Pre-Christmas Push with Limited Stock
Aldi’s Black Friday approach reflects a broader trend among retailers to move their offers earlier into November, stretching the shopping window ahead of the traditional sales day. With its focus on in-store availability only, the campaign is likely to drive footfall but could also lead to product shortages, as many of the items are limited to current stocks.
By offering low-cost alternatives in product categories usually dominated by specialist retailers—like fitness equipment, smart TVs and skincare tools—Aldi is positioning itself not just as a supermarket, but as a destination for seasonal shopping across multiple needs. As reported by the Liverpool Echo, this early move into Black Friday territory highlights Aldi’s ambition to claim its share of the holiday consumer market.
