Aldi has confirmed the discontinuation of a popular product from its snack aisle after growing speculation among shoppers on social media.
The 125g pack of Savour Baker water biscuits, known for their low saturated fat and budget-friendly pricing, has quietly disappeared from store shelves, leaving frequent buyers searching for answers.
According to a report by the Birmingham Mail, multiple customers voiced their disappointment online, prompting the retailer to issue a formal response.
Aldi’s confirmation has sparked frustration among loyal fans of the product, who regarded the water biscuits as a reliable alternative to more expensive branded versions.
Shopper Confusion Over Product Disappearance
The news broke after several customers noted the biscuits’ absence from store shelves and turned to X (formerly Twitter) for clarification. One customer remarked the item was “Absent from shelves,”and added: “They are tasty and much lower in saturated fat than others,” In response
Aldi replied:
“We have looked into this for you and can confirm we have discontinued these from our everyday range.”
Aldi is frequently compared with rivals such as Lidl, Tesco, Asda, Sainsbury’s, and Morrisons. Like these competitors, it reviews product lines regularly. A spokesperson reiterated:
“We continually review our range of products to make sure we’re meeting the needs of Aldi shoppers.”
Value and Affordability Recognized by Regular Buyers
For many customers, the discontinued crackers were more than a snack — they were a dependable, low-cost substitute for higher-end brands. One online reviewer stated:
“Just want to recommend these crackers… I love Carr’s crackers, they’re the only kind I buy, but they are really expensive! I found these water crackers at Aldi for a fraction of the price, and they are exactly the same! Great for charcuterie boards!”
Shoppers appreciated not just the taste and price, but also the perceived health benefits, citing reduced saturated fat content compared to mainstream options.
Independent Reviews Highlight Both Praise and Criticism
A review by a Reach PLC contributor offered more nuanced feedback. They gave the crackers a 4 out of 5 rating, writing:
“Now if I was in a rush and I picked up Aldi’s selection of crackers, I could’ve easily mistaken it for Jacob’s version. Cue the suspicious looks. The healthy-sized box appeared with eight different varieties and 90 — yes, that’s right, 9-0 — crackers inside of it.”
The review went on to note some criticism about the packaging strategy:
“I thought it was a bit cheeky how Aldi managed to make 90 biscuits. There were several duplicates of a couple of varieties, giving the illusion of a wider choice. So I felt a bit cheated.”
On flavor and consistency, the same reviewer wrote:
“To make this an even match, I sampled a bit of each variety. All of them were baked adequately, but their flavour varied from cracker to cracker. Some were rich and buttery, while a select few were as dull as dishwater.”
Changes Reflect Aldi’s Flexible Product Strategy
The removal of the Savour Baker water biscuits underscores Aldi’s ongoing strategy of rotating its product range to reflect customer trends and operational priorities. While this allows the brand to innovate and adapt, it also leads to the discontinuation of products that may still have a loyal following.
For fans of the discontinued biscuits, alternatives may be found in Aldi’s other seasonal offerings, or by returning to more expensive legacy brands. Whether Aldi will introduce a new equivalent in the future remains to be seen.
