Eligible EDF customers can receive two hours of free electricity during England’s FIFA World Cup quarter-final against Norway on Saturday, 11 July, provided they register for the offer before midnight on Friday.
The free period will begin at the match’s 10pm kick-off and can be used for any household electricity consumption, including watching television, running appliances or charging electric vehicles. Customers must meet specific eligibility conditions and complete registration through EDF’s online Energy Hub before the deadline.
More than 100,000 customers have already signed up for the event. According to EDF research cited in the reports, 73 per cent of people expect football matches to increase electricity consumption at home, whether they are hosting friends, using several screens or carrying out household chores while a game is being played.
The offer also includes an extension if the quarter-final goes beyond normal time. Should England’s match against Norway go to extra time, the free electricity period will automatically increase from two hours to three.
Customers Must Register Through EDF’s Energy Hub Before the Deadline
Existing EDF customers who want to take part must complete registration by 11.59pm on Friday. The process is available through the Energy Events section of the Energy Hub within EDF MyAccount and cannot be completed using the EDF app.
Customers who have not yet set up Energy Hub can register in a few minutes, according to the information provided by EDF. A working smart meter is required to participate, and it must be capable of sending half-hourly electricity readings.
Eligibility is limited to EDF domestic electricity customers aged 18 or over who live in England, Scotland or Wales. Participants must also be on a tariff with no more than two unit rates and have a valid mobile telephone number registered on their account.
Once enrolled, eligible customers will automatically receive free electricity during all remaining matches played by England or Scotland in the tournament, provided they continue to satisfy the eligibility requirements.
Saturday’s free period starts at 10pm, coinciding with kick-off. Customers are not restricted to using the electricity for watching the football. The supplied information states that households may also run appliances, charge electric vehicles or use electricity elsewhere in the home during the two-hour window.
EDF Also Launches £1 Million Heatwave Support Initiative
The free electricity event comes as EDF has launched Heatwave Relief Packs, a separate £1 million initiative intended to support vulnerable customers during periods of extreme summer heat. The programme aims to help up to 10,000 customers who may struggle to keep their homes cool or who are concerned about the cost of operating cooling appliances such as fans. Charis will help distribute the packages.
According to Jessica Taplin, chief executive of Charis, extreme heat can represent a genuine health emergency for some people. She pointed to recent Red Heat-Health Alerts issued across England by the UK Health Security Agency and reports of increased pressure on NHS services during summer heatwaves.
“Older people, young children, disabled people, those living with long-term health conditions, are particularly at risk,” Taplin said. She added that the programme combines financial assistance, practical cooling equipment and advice, reflecting the fact that vulnerability does not disappear when winter ends.
“As our climate changes, the way we support vulnerable households must evolve too,” Taplin said. She added that protecting vulnerable consumers from extreme heat should become as much a part of customer support as helping them stay warm during winter. For customers seeking Saturday’s free electricity, the immediate requirement remains unchanged: eligible households must register through the Energy Events section of EDF’s Energy Hub in MyAccount before 11.59pm on Friday.
