Nationwide Building Society has announced a new credit card offer, extending its 0% interest balance transfer period to 30 months, the longest ever introduced by the mutual. The initiative comes as many UK households continue to feel the strain of rising living costs.
The new offer, available from 21 January 2025, provides an extended period of financial flexibility to customers trying to manage existing debt. It also reflects Nationwide’s broader efforts to position itself as a provider of fair and competitive financial products.
A Longer Window for Debt Management
Nationwide’s new credit card product extends the interest-free balance transfer period from 24 to 30 months, giving cardholders six additional months to pay off existing balances without incurring interest. The offer includes a balance transfer fee of 2.99% (minimum £5 per transaction), and a representative annual percentage rate (APR) of 24.9% variable.
According to Birmingham Live, the offer is now available across all platforms, online, over the phone, and in branches. It is described as the longest 0% interest balance transfer promotion ever launched by the society. This introductory deal also offers 0% interest on purchases for three months, allowing users to spread out new spending over a short period without added interest. It complements Nationwide’s existing product that combines both balance transfers and purchases with 15 months of 0% interest.
James Broome, Head of Product at Nationwide, stated: “We know that many people are looking for ways to manage their money more effectively, especially as the cost of living continues to impact household finances. This new credit card offer gives people additional flexibility and reinforces our commitment to providing fair, competitive products that put customers first.”
Customer-Focused Features and Protections
In addition to the extended interest-free period, Nationwide is continuing to offer a set of customer-friendly features as part of its credit card services. These include fee-free usage abroad, no charges for late payments, and Section 75 protection, which covers consumers when goods or services are not delivered as agreed.
According to Birmingham Live, Nationwide, the UK’s largest building society, made the decision to extend the offer in response to ongoing economic pressures faced by its members. By providing a longer period to clear debt interest-free, the building society aims to support households facing tighter budgets.
The 30-month interest-free window is particularly relevant as consumer credit balances remain high and many borrowers look for ways to consolidate or manage repayments. While the transfer fee applies, the extended period could help customers reduce their debt faster than on cards with shorter promotional terms.
Customers interested in the offer are encouraged to consider whether the terms suit their circumstances, particularly regarding the transfer fee and the variable APR once the promotional period ends. This development marks another step in the financial sector’s adaptation to changing consumer needs, especially in a challenging economic climate. For Nationwide, it is also a reinforcement of its mutual model and stated commitment to fairness and accessibility.
