The message comes at the close of a challenging year for the government, marked by stagnant economic growth and criticism of recent tax rises introduced by Chancellor Rachel Reeves. Against this backdrop, the Prime Minister’s tone was both reflective and conciliatory, urging citizens to look out for one another during what can be a difficult time for many families.
Starmer Acknowledges Economic Hardship as Top Concern
In his address, Sir Keir Starmer acknowledged that many people across Britain were “still struggling with the cost of living,” adding that helping with the issue “is my priority.” The Prime Minister noted that while Christmas is a period symbolising love and abundance, financial hardship can feel “even more acute” during the season.
According to reports, Starmer encouraged the public to “reach out” to friends, relatives, and neighbours, suggesting that simple acts of kindness can “make a huge difference.” He urged everyone to check in on those they have not heard from recently, calling such gestures “what Christmas is about.”
This appeal follows a year of uneven economic performance, with the Bank of England warning that growth is expected to flatline in the final quarter of 2025 after months of sluggish activity. Data also showed that consumer confidence remains subdued heading into the holiday period, reflecting the ongoing impact of inflation and stagnant wages on households.
Starmer’s remarks form part of a broader attempt to reassert his government’s focus on economic stability and social cohesion. According to The Mirror, he and his wife Victoria recently hosted 93 public sector workers at Downing Street for an early Christmas dinner, describing the event as an opportunity to thank those who “may not get to see their loved ones on Christmas Day.” The gesture was intended to highlight the government’s recognition of essential workers’ contributions during difficult times.
Tributes to Key Workers and a Call for Collective Responsibility
The Prime Minister devoted a significant portion of his message to acknowledging those working through the festive season. “Just as so many put their feet up,” he said, “some truly special people will be pulling on their uniforms and heading out to work.” He named NHS employees, emergency services and members of the armed forces among those “doing their bit to care for the nation and to keep us safe.”
According to the Trades Union Congress, around 1.2 million people, including care workers, nurses and retail staff, will be on duty on Christmas Day. TUC General Secretary Paul Nowak said that these workers “keep the services we rely upon running during the Christmas break,” calling for the public to “spare a thought for the people who will be hard at work” while others enjoy the festivities.
Starmer’s words also resonated with recent legislative changes aimed at improving job security and working conditions. The government’s Employment Rights Bill, which became law earlier this month, introduces measures such as a ban on exploitative zero-hours contracts and day-one rights to sick pay, expected to come into force in 2026.
As Starmer concluded, he urged the nation to “raise a glass” to those who serve others and to “each do our bit as well.” His message, though modest in tone, sought to unite a weary public around shared values of compassion, gratitude and resilience as Britain looks ahead to a new year.
