The recall specifically concerns a toy tray attached to the booster seat, which includes a tree with a wire and three acorns. In rare cases, the wire may break, releasing the acorns and creating a choking hazard. According to the retailer, this product is suitable for children aged between six months and three years, but parents must take action to remove the toy tray immediately.
A Hazardous Toy Tray
Maxi-Cosi’s Jay Plus Booster Seat has long been popular among parents due to its comfort and versatility. With an adjustable tray and height settings, it is designed to grow with the child, ensuring they can eat and play in comfort. However, the toy tray, which includes a tree with a wire and acorns, has become a source of concern.
The risk stems from the possibility of the wire breaking, causing the acorns to detach. The retailer has noted that, in rare cases, this could pose a choking hazard to young children. As a result, John Lewis is advising all customers who purchased the product between July 1 and October 23 this year to stop using the toy tray immediately.
While the rest of the booster seat, including the standard feeding tray, remains safe for use, parents should contact Maxi-Cosi for further instructions on how to return the toy tray for a refund or replacement. Maxi-Cosi has also provided contact details for affected customers, including an email address ([email protected]) and a phone number (0808 1890 522).
Steps for Affected Customers
For those who purchased the affected product, the company has offered clear instructions on how to proceed. The product codes for the recalled items are 31340401 and 31340402, and it is essential for parents to check their product to determine if it is affected by this recall.
According to the recall notice, the item was sold between July 1 and October 23, 2025, and customers who purchased the product within this period should stop using the toy tray immediately. Importantly, the booster seat itself, without the toy tray, remains safe for use. Therefore, the immediate action required is limited to removing the tray attachment.
Maxi-Cosi has also reassured customers that the seat’s design remains unchanged. The height-adjustable feeding booster, soft padded seat, and removable tray make it easy for parents to use throughout the child’s early years. The booster seat continues to provide the necessary support and comfort for children aged six months to three years, without the toy tray attached.
A Growing Concern Over Child Product Safety
This recall is part of an ongoing effort to improve child safety in everyday products. Recalls of baby products, particularly those that pose choking hazards, are unfortunately not uncommon. While manufacturers are quick to act when potential dangers arise, the incident underscores the importance of continued vigilance in child product safety.
In this case, the toy tray’s design flaw appears to be a rare occurrence, but the potential consequences could be severe. The recall has been issued in time to prevent harm, but it serves as a reminder to parents about the importance of regularly checking for product recalls and ensuring the safety of children’s toys and accessories.
For now, affected customers can receive a refund or replacement, and Maxi-Cosi remains committed to maintaining the safety of their products for future consumers. Parents are encouraged to act swiftly to ensure their child’s safety.
