Greggs, the UK’s beloved bakery chain, has announced a series of price hikes across its menu, including its popular breakfast deals. With costs rising due to inflation and business pressures, customers will see prices increase by up to 20p starting this week. Despite the changes, Greggs’ CEO, Roisin Currie, has assured customers that the company continues to offer “exceptional value” in a challenging economic climate.
As Greggs prepares for these price rises, the company is also calling for greater stability from the government in upcoming fiscal policies. This announcement comes as the bakery faces mounting operational costs due to rising employer national insurance and the minimum wage. However, despite these financial challenges, Greggs remains optimistic about its ongoing performance.
Price Increases on Popular Breakfast Deals
According to Greggs, the two-part breakfast deal—comprising a roll and a drink—will increase from £2.95 to £3.15, while the three-part breakfast deal, which includes a side such as yoghurt or hash browns, will rise from £3.95 to £4.15. Additionally, the cost of some baked products, such as the empire biscuit, will see a modest 5p increase.
CEO Roisin Currie has defended the price hikes, asserting that Greggs still delivers strong value for money, despite the changes. She noted that certain items will remain unaffected by the price adjustments, providing a degree of stability for customers. Currie also highlighted that the company’s efforts to diversify its menu, including adding high-protein options and seasonal offerings, help maintain its appeal during these times of economic uncertainty.
The Impact of Inflation and National Insurance Costs
Greggs’ decision to raise prices comes amid significant pressures on its operating costs. The increase in employer national insurance, coupled with the rising minimum wage, has had a notable impact on the company’s bottom line. In particular, the national insurance hike last year came as an unexpected financial burden, amounting to a £20 million hit for the business.
“We weren’t expecting that and it came in very quickly,” Currie remarked, referring to last year’s national insurance rise. She expressed her hope that the upcoming Autumn Budget, due in November, would provide clearer guidance for businesses, with policies that would ease financial strain while also supporting consumers.
Despite these challenges, Greggs continues to see growth. The bakery chain reported a 6.1% rise in sales during Q3 of 2025 compared to the same period in 2024. However, like-for-like sales growth—excluding new store openings—has slowed, reflecting a cautious consumer attitude in light of rising inflation.
Greggs’ stock price surged by 7% following the announcement, highlighting investor confidence in the brand’s ability to weather economic turbulence through product diversification and strategic expansion. The company continues to open new locations, including partnerships with Tesco and Sainsbury’s, and aims to launch 120 new stores by the end of the year.
