Health experts are calling for early flu vaccinations across the UK after Australia reported over 83,000 cases by May. The sharp rise, 10,000 more than last year, is being viewed as an early warning for the UK’s upcoming winter season.
Public health specialists say that Australia’s flu trends often foreshadow those in Britain, and this year’s unusually high figures have prompted an urgent vaccination campaign targeting vulnerable groups.
Early vaccination could limit winter impact
According to Craig Watt, Pharmacy Director at Superdrug, the unprecedented number of flu cases in Australia should be treated as a “harbinger” for the UK. He said that, historically, patterns in Australia’s flu season provide a clear indication of what Britain might face during autumn and winter. “Now is the time to get your flu jab booked, especially if you’re in a vulnerable group like the over 65s, pregnant individuals, or those with long-term health conditions,” he stated.
Symptoms, which include high fever, chills, muscle aches and fatigue, can be significantly more severe than those of a common cold. While most people recover in under a week, the illness can lead to hospitalisation or even death in high-risk populations such as the elderly, young children, and expectant mothers.
Superdrug has announced that its flu vaccination service will be available at over 180 pharmacies nationwide, with pre-booking options and walk-in appointments in selected locations. Watt emphasised that the earlier individuals receive their vaccination, the better the chances of reducing transmission during peak season.
Australia’s severe season signals warning
Australia’s 2025 flu season has been described as “unusually severe” by Professor Adrian Esterman, an epidemiologist at the University of South Australia. He noted that from January to May, flu case numbers were 30% higher than in 2024, putting pressure on healthcare systems. Although recent weekly case counts have shown a slight decline, the country has yet to reach its seasonal peak.
According to Jack Janetzki, a lecturer in pharmacy and pharmacology at the same university, the flu is “more than just a sniffle” and can disrupt lives, cause serious illness, and lead to hospitalisation. He also warned that even individuals with mild symptoms can pass the virus to more vulnerable people, making vaccination an important public health measure.
Experts agree that early immunisation, alongside standard hygiene practices, remains the most effective defence against a potentially severe flu season in the UK. With Australia’s experience serving as a timely caution, British health authorities are keen to avoid similar strain on hospitals during the colder months.
