After nearly a decade of anticipation, McDonald’s has confirmed that the beloved Snack Wrap will return to its menus across the United States. The fast-food giant announced the highly awaited comeback on July 10, 2025, ending a years-long hiatus for the popular item. The Snack Wrap, a convenient handheld meal featuring crispy chicken wrapped in a soft tortilla with cheese, lettuce, and choice of sauce, had been removed from the menu in 2016, leaving many disappointed customers.
The decision to bring back the Snack Wrap follows years of social media petitions, fan requests, and hints dropped by Joe Erlinger, President of McDonald’s USA, who teased the return on Good Morning America late last year. As of now, two varieties of the Snack Wrap will be available: the Spicy Snack Wrap, featuring Habanero Spicy Pepper Sauce, and the classic Ranch Snack Wrap. Fans are already preparing for the return of this fan-favorite item that has kept it loyal customers eagerly awaiting its return.
Long Wait for a Fan-Favorite
The Snack Wrap’s journey to return has not been without its hurdles. Initially introduced in the early 2000s, it quickly became a staple for McDonald’s customers, thanks to its portability and delicious combination of crispy chicken and fresh ingredients. However, it’s phased out the item in 2016, initially removing it from select menus before discontinuing it altogether in 2020. Over the years, this decision left fans frustrated, with many expressing their desire for its return through social media platforms and online petitions.
This long wait has turned the Snack Wrap into a symbol of nostalgia for many. McDonald’s decision to reintroduce the item in 2025 signals the company’s acknowledgment of its fanbase’s cravings and growing demand. The reintroduction comes after it’s already brought back its key ingredient for the wrap—crispy chicken tenders—in May 2025, signaling the company’s readiness to bring the full Snack Wrap experience back to the menu.
This is not a drill: SNACK WRAPS ARE BACK! McDonald's is bringing them back *permanently* on July 10th in two flavors – Spicy and Ranch with the new McCrispy strips.
— Snackolator (@snackolator) June 3, 2025
Are you excited that @mcdonalds finally brought them back and what flavors do you want to see next? pic.twitter.com/LOA6HFelHv
Spicy and Ranch Varieties Set to Hit The Menu
When McDonald’s officially returns the Snack Wraps on July 10, it will offer two distinct varieties. The Spicy Snack Wrap will feature the same Habanero Spicy Pepper Sauce found on the popular Spicy McCrispy sandwich, providing a fiery kick to the dish. For those preferring a milder option, the Ranch Snack Wrap will include the classic, creamy ranch dressing, a fan-favorite for many fast-food customers.
The variety in sauces allows to cater to different tastes, further increasing the appeal of the Snack Wraps. McDonald’s has hinted at the wraps being a long-term menu item, with plans for them to remain on the menu permanently, unlike the previous removal in 2020. The company’s strategy is clearly aimed at satisfying the tastes of those who have been waiting years for a convenient, flavorful meal that’s easy to enjoy on the go.
Competition Heats Up in The Chicken Wrap Market
McDonald’s decision to reintroduce the Snack Wrap also comes at a time when other fast-food chains are getting in on the trend. Popeyes, a direct competitor in the chicken sandwich and wrap category, recently announced it would add Chicken Wraps to its menu this summer. Though his decision to bring back the Snack Wrap was likely already in motion before Popeyes’ announcement, it is clear that the fast-food industry is heating up with more innovative chicken-based offerings.
The timing of McDonald’s return of the Snack Wrap shows that the company is paying attention to its competition and responding to consumer preferences. Whether the comeback is spurred by competitive pressure or simply a response to fan demand, the return of the Snack Wrap is set to reignite excitement among loyal customers who have been waiting for this moment for years.
Fans of the Snack Wrap can thank social media platforms and public demand for the early teasing of its return. McDonald’s had first hinted at the Snack Wrap’s return with a cryptic post in early 2025, referencing an item being reintroduced “earlier than expected.” The date was later confirmed through an Instagram post, which promised that the wraps would be back on July 10.
