Woolworths has found a way to bounce back, showing impressive sales growth after years of struggling. With a sharp focus on lowering prices and ramping up specials, the supermarket giant is starting to win over more customers. However, the company\u2019s pricing tactics are now under scrutiny.<\/p>\n\n\n\n
Woolworths has implemented more than 350 products into its Lower Shelf Price program, which mirrors Coles’ Every Day pricing program. This initiative brings down prices on essential items like chicken, bread, and milk\u2014key staples in many households. Bardwell emphasized that customers are increasingly looking for more special offers and comparing prices more frequently, reports SMH<\/a>. The company’s efforts to meet these demands have contributed to the positive sales result, despite inflation pressures.<\/p>\n\n\n\n Woolworths\u2019 discounting strategies are under legal scrutiny, with the ACCC<\/a> preparing to submit its closing submissions in the Federal Court case against Coles regarding \u201cillusory\u201d discounts. Following inflation-driven price hikes in 2022 and 2023, both Woolworths and Coles were targeted by the ACCC for allegedly misleading discounting practices. Woolworths is facing its own legal challenges, which will come to a head in April, adding further pressure on the supermarket giant.<\/p>\n\n\n\nLegal Scrutiny on Discounting Practices<\/h2>\n\n\n\n