{"id":108609,"date":"2026-01-14T07:31:00","date_gmt":"2026-01-13T20:31:00","guid":{"rendered":"https:\/\/en.econostrum.info\/au\/?p=108609"},"modified":"2026-01-13T20:17:52","modified_gmt":"2026-01-13T09:17:52","slug":"loyalty-doesnt-pay","status":"publish","type":"post","link":"https:\/\/en.econostrum.info\/au\/loyalty-doesnt-pay\/","title":{"rendered":"Loyalty Doesn\u2019t Pay: How Sticking with Your Provider Could Be Costing You Big"},"content":{"rendered":"\n<p>You pay your bills on time, stay loyal to your provider, and expect that loyalty to mean something \u2014 right? Well, not exactly. Many Australians are now discovering that staying loyal to their energy, mobile, and internet companies is actually costing them money. A lot of money, in fact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Cost of Standing Still<\/h2>\n\n\n\n<p>According to a recent Finder study, the average Australian household paid an extra $569 last year in what experts are calling a \u201c<em>loyalty tax.<\/em>\u201d It\u2019s not a real tax, of course \u2014 but the effect is much the same. Staying on the same plan for too long means you\u2019re likely being charged more than new customers. Across the country, that small difference has added up to a staggering $6.7 billion in extra payments.<\/p>\n\n\n\n<p>The breakdown is eye-opening: $2.9 billion came from energy bills, $2.8 billion from mobile data, and almost $1 billion from NBN plans. Essentially, companies are rewarding newcomers with better deals while quietly charging long-time customers more for the same service.<\/p>\n\n\n\n<p>Utilities expert Mariam Gabaji from Finder says this quiet penalty thrives on complacency. \u201c<em>Many of us set bills and forget them, but that inertia is exactly what providers count on,<\/em>\u201d she said to <a href=\"https:\/\/au.finance.yahoo.com\/news\/stealth-tax-costing-aussies-569-a-year-paying-too-much-213748714.html\" target=\"_blank\" rel=\"noopener\">Yahoo Finance<\/a>. \u201c<em>If you haven\u2019t switched providers \u2014 be it energy, broadband or mobile \u2014 in the last 12 months, chances are you\u2019re paying too much.<\/em>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Stealth \u2018tax\u2019 costing Aussies $569 a year: \u2018Paying too much\u2019 <a href=\"https:\/\/t.co\/lpssBcCnOF\">https:\/\/t.co\/lpssBcCnOF<\/a><\/p>&mdash; Yahoo Finance Australia (@YahooFinanceAU) <a href=\"https:\/\/twitter.com\/YahooFinanceAU\/status\/2010832359264792639?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">January 12, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Paying More for Loyalty<\/h2>\n\n\n\n<p>The difference might not sound huge month to month, but it adds up fast. In New South Wales, for example, the average household spends about $505 per quarter on electricity. But the cheapest available plan is closer to $459, meaning that some families are handing over nearly $200 more per year for the same service.<\/p>\n\n\n\n<p>And it\u2019s not just <a href=\"https:\/\/en.econostrum.info\/au\/power-bill-might-be-higher\/\" target=\"_blank\" rel=\"noopener\">power bills.<\/a> The Australian Competition and Consumer Commission (ACCC) found that households who\u2019ve been with the same energy provider for more than three years are paying an average of $221 more per year than customers who recently switched.<\/p>\n\n\n\n<p>ACCC Commissioner Anna Brakey said the message is simple: don\u2019t stay put out of habit. \u201c<em>Loyalty penalties are alive and well in the retail electricity market,<\/em>\u201d she said. \u201c<em>The best thing people can do to save money is to switch plans \u2014 either moving to a cheaper plan with their existing retailer or changing retailers altogether.<\/em>\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calls for Fairer Prices<\/h2>\n\n\n\n<p>The issue has caught the attention of regulators, too. The Australian Energy Market Commission (<a href=\"https:\/\/www.aemc.gov.au\/\" target=\"_blank\" rel=\"noopener\">AEMC<\/a>) has called on energy providers to charge all customers on the same plan the same price, regardless of how long they\u2019ve been with the company. That would prevent providers from quietly penalising long-term customers.<\/p>\n\n\n\n<p>Until that happens, experts say the best thing Australians can do is take a few minutes to compare their plans. \u201c<em>Most people don\u2019t realise just how much they\u2019re missing out on,<\/em>\u201d Gabaji said. \u201c<em>Taking the time to shop around can put hundreds of dollars back in your pocket every year.<\/em>\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Quiet Wake-Up Call<\/h2>\n\n\n\n<p>It\u2019s ironic, really \u2014 the thing we value in relationships, loyalty, turns out to be a liability when it comes to bills. Maybe it\u2019s time to rethink who really deserves that loyalty. A quick check once a year could mean more money for things that actually matter \u2014 and less lining the pockets of companies that take long-term customers for granted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australians are losing hundreds each year to a hidden \u201cloyalty tax\u201d on bills. Experts say a quick plan switch could save serious money.<\/p>\n","protected":false},"author":14,"featured_media":108610,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-108609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/posts\/108609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/comments?post=108609"}],"version-history":[{"count":1,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/posts\/108609\/revisions"}],"predecessor-version":[{"id":108611,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/posts\/108609\/revisions\/108611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/media\/108610"}],"wp:attachment":[{"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/media?parent=108609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/categories?post=108609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/tags?post=108609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}