{"id":108497,"date":"2026-01-07T11:33:00","date_gmt":"2026-01-07T00:33:00","guid":{"rendered":"https:\/\/en.econostrum.info\/au\/?p=108497"},"modified":"2026-01-06T21:46:31","modified_gmt":"2026-01-06T10:46:31","slug":"another-car-sales-record","status":"publish","type":"post","link":"https:\/\/en.econostrum.info\/au\/another-car-sales-record\/","title":{"rendered":"Another Car Sales Record? The Real Story Might Surprise You"},"content":{"rendered":"\n<p>Three years, three records. Once again, Australians have broken the annual car sales record. But this time, the pace feels different \u2014 less like a boom, more like a quiet push over the line. A record\u2019s a record, sure, but behind the headline, the market seems to be shifting gear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New-Car Sales Edge Past Previous High<\/h2>\n\n\n\n<p>In 2025, new-car sales in Australia reached 1,241,037 vehicles, according to official data from the Federal Chamber of Automotive Industries. That\u2019s a new all-time high, nudging just 0.3% above the previous year\u2019s total, reports <a href=\"https:\/\/www.drive.com.au\/news\/australian-new-car-sales-in-2025-annual-record-broken-for-third-vfacts-year-running\/\" target=\"_blank\" rel=\"noopener\">Drive<\/a>.<\/p>\n\n\n\n<p>Many had predicted a downturn, given the combination of rising interest rates, stretched household budgets and a cooling post-COVID market. But December came in strong, with over 101,000 deliveries, lifting the annual figure just enough to set a fresh record. And since these figures reflect cars delivered \u2014 not just ordered \u2014 they offer a solid snapshot of actual buyer behaviour.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Australian new-car sales hit a third straight annual record in 2025 \u2014 but the detail matters.<br><br>Top sellers declined YoY; Chinese brands continue to gain ground; and hybrids\/EVs are driving change.<a href=\"https:\/\/t.co\/rFUeXxg5yz\">https:\/\/t.co\/rFUeXxg5yz<\/a><a href=\"https:\/\/twitter.com\/hashtag\/Automotive?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Automotive<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CarSales?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#CarSales<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Australia?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Australia<\/a><\/p>&mdash; Automotive Talent (@Auto_Talent) <a href=\"https:\/\/twitter.com\/Auto_Talent\/status\/2008359809091768477?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">January 6, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Familiar Names Still Lead, But With Softer Numbers<\/h2>\n\n\n\n<p>Australia\u2019s top-selling vehicles in 2025 didn\u2019t change, but their performance dipped. The Ford Ranger remained in first place, followed by the Toyota RAV4 and the Toyota HiLux. All three recorded declines compared to the year before. The Ranger fell nearly 10%, the RAV4 over 11%, and the HiLux slipped a little more than 4%. Still, their positions in the rankings held firm.<\/p>\n\n\n\n<p>Toyota, despite these drops, remains dominant overall. With close to 240,000 cars sold, it retains its title as the country\u2019s most popular brand \u2014 a position it has held for 24 years straight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">China Gaining Serious Ground<\/h2>\n\n\n\n<p>One of the most notable trends in 2025 was the rise of Chinese manufacturers. BYD saw its sales more than double, while GWM and Chery continued to gain traction. Chinese-made cars are no longer niche. They\u2019re entering the mainstream, helped by sharp pricing and strong tech offerings.<\/p>\n\n\n\n<p>China has now overtaken Thailand as the second-biggest source of new vehicles sold in Australia, behind Japan. That shift, quiet but steady, reflects changing attitudes among Australian buyers who are increasingly open to alternatives beyond the long-established brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">EV and Hybrid Sales Climb, Slowly But Surely<\/h2>\n\n\n\n<p>Sales of <a href=\"https:\/\/en.econostrum.info\/au\/electric-drivers-lose-out\/\" target=\"_blank\" rel=\"noopener\">electric<\/a> and hybrid vehicles continued to rise. EV registrations increased by just over 13%, reaching 103,270 units. Plug-in hybrids more than doubled in volume, while conventional hybrids remained strong, just shy of 200,000 vehicles sold.<\/p>\n\n\n\n<p>Tesla\u2019s market share dropped slightly, but newer entrants \u2014 including BYD, Kia and Zeekr \u2014 filled the gap. Growth is stronger in major cities, while regional demand remains limited by a lack of charging infrastructure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Market Is Changing \u2014 Even If It Looks Stable<\/h2>\n\n\n\n<p>From a distance, the record might suggest a steady market. But underneath, preferences are clearly evolving. SUVs now dominate the landscape. Passenger sedans are becoming rare. Chinese and Korean brands are climbing the charts. And electrified vehicles, while still a minority, are no longer just a fringe option.<\/p>\n\n\n\n<p>Australians are still buying new cars \u2014 in large numbers. But they\u2019re buying differently. The 2025 record might not make headlines for long, but it hints at something bigger: a market quietly reshaping itself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australia sets another new-car sales record \u2014 but the story behind the numbers suggests something deeper is changing in the way people buy cars.<\/p>\n","protected":false},"author":14,"featured_media":108498,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-108497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/posts\/108497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/comments?post=108497"}],"version-history":[{"count":1,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/posts\/108497\/revisions"}],"predecessor-version":[{"id":108499,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/posts\/108497\/revisions\/108499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/media\/108498"}],"wp:attachment":[{"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/media?parent=108497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/categories?post=108497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.econostrum.info\/au\/wp-json\/wp\/v2\/tags?post=108497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}