AMP Bank<\/strong>, an Australian digital-only bank<\/strong>, has unveiled a groundbreaking innovation<\/strong> aimed at reducing the risk of fraud<\/strong> and scams<\/strong> for its customers. In a move that marks a significant shift in banking security<\/strong>, AMP has introduced numberless debit cards<\/strong> in collaboration with Mastercard<\/strong>. <\/p>\n\n\n\n
These cards, designed for both personal<\/strong> and small business banking<\/strong> customers, are a step towards reducing the risk of fraud by removing visible card numbers<\/strong>, a common target for criminals.<\/p>\n\n\n\n
The numberless cards<\/strong> are a departure from the traditional debit card design<\/a><\/strong>, which typically displays the card number<\/strong>, expiration date<\/strong>, and CVV code<\/strong> on the front. In the case of AMP\u2019s new offering, the card has no visible numbers. Instead, a four-digit number is placed on the back, further enhancing security<\/strong>.<\/p>\n\n\n\n
AMP Bank<\/a>\u2019s numberless cards<\/strong> are part of the bank\u2019s broader initiative to offer app-only services<\/strong>. Customers will access their full 16-digit card number<\/strong> and other important information exclusively through AMP\u2019s mobile app<\/strong>. <\/p>\n\n\n\n
AMP\u2019s mobile banking app<\/a><\/strong> and its numberless card<\/strong> system reflect the bank\u2019s strategy of offering cutting-edge digital services<\/strong>. AMP operates entirely without physical branches<\/strong>, distinguishing it from traditional banks like Commonwealth Bank<\/strong> and NAB<\/strong>, which still rely on brick-and-mortar establishments. <\/p>\n\n\n\n
Mastercard<\/strong>, which partnered with AMP Bank in the creation of these numberless cards<\/strong>, has praised the initiative. Richard Wormald<\/a>, President of Mastercard Australasia, referred to the new cards as \u201ca significant step forward in payment security<\/strong>,\u201d highlighting the added protection these cards offer against fraud<\/strong> and account compromise<\/strong>.<\/p>\n\n\n\n
AMP, a digital-first bank<\/a><\/strong>, has positioned itself as a leader in the evolving financial landscape<\/strong>. With over one million customers<\/strong> across Australia<\/strong> and New Zealand<\/strong>, the bank highlights the success of its fully digital model<\/strong>.<\/p>\n\n\n\n
With its focus on security<\/strong> and innovation<\/strong>, AMP Bank continues to lead the charge in the digital banking<\/a><\/strong> sector, providing customers with the tools they need to protect themselves from fraud and focus on growing their businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"