Commonwealth Bank (CBA) is significantly enhancing its customer recognition program, CommBank Yello, providing millions of its customers with access to a broader range of benefits, including cashbacks and discounts on everyday spending.
The bank has announced that eligible customers will now have the opportunity to receive up to $460 in cashback annually on its products. In addition, they can access up to $680 in discounts on essential services such as mobile, NBN, and electricity bills, along with other savings on discretionary spending like groceries and shopping at major retailers such as Coles, JB Hi-Fi, and Chemist Warehouse.
The CBA’s executive general manager of customer engagement and digital, Meg Bonighton, highlighted that the program has already delivered more than $116 million worth of value to customers. She stated that the bank is focused on making it easier for customers to access these benefits and track their progress.
As part of the expansion, the bank is introducing new features, including a personalized hub within the CBA app where customers can view tailored offers based on their transactions. This will allow users to track eligibility for the benefits and monitor their progress toward unlocking even more exclusive offers.
New Tiers and Expanded Eligibility Criteria
To increase accessibility, CBA has revamped its CommBank Yello program by introducing new tiers and reducing the number of transactions required for higher eligibility. Customers will now only need to make 15 transactions per month, down from the previous requirement of 30, to unlock the top-tier benefits. This change makes it easier for more customers to access the program’s premium perks. The bank has also expanded eligibility for those who hold significant deposits, allowing a broader customer base to enjoy enhanced benefits.
In addition to these improvements, eligible homeowners can now earn recurring monthly cashback of up to $10 on home insurance products and home loan service fees. This adjustment is part of the bank’s ongoing efforts to cater to a variety of customer needs, including those who hold mortgages and insurance policies with CBA.
Access to Hundreds of Exclusive Offers
CommBank Yello offers customers access to as many as 175 different offers each month, with a focus on categories that customers value most. As customers engage more with the bank’s services, they can unlock additional benefits. The bank’s emphasis on essential spending discounts, such as those for groceries and utilities, reflects a clear effort to support customers in managing everyday expenses. By offering a variety of tailored deals, CBA is encouraging greater interaction and loyalty from its customers.
Bonighton further explained that the program is designed to give customers value for their day-to-day banking activities. The more customers bank with CBA, the more benefits they can unlock. She also noted that the program will continue to evolve to meet the changing needs of customers, ensuring that CommBank Yello remains a valuable tool for those looking to save money on their regular purchases and services.
Launch and Ongoing Development
Originally launched in 2023, CommBank Yello will relaunch to eligible customers starting June 4, 2025. The bank is committed to ensuring that the program remains dynamic and adaptable, responding to the evolving needs and expectations of its customer base. By continuously expanding the program’s offerings, CBA aims to strengthen its relationship with customers and enhance their overall banking experience.
With a focus on providing unique benefits that customers cannot easily find elsewhere, CommBank Yello aims to stand out in a competitive market. As the program grows, CBA plans to introduce even more personalized benefits and simplify access to these advantages, making it easier for Australians to save money through their everyday banking activities.
