Exoticathletica, a well-loved Australian activewear label, has announced its sudden closure, leaving customers shocked and heartbroken. Known for its bold designs and inclusivity, the brand became a favorite for many women over the years. But after a decade of operation, Exoticathletica is calling it quits, citing overwhelming debts and financial difficulties.
The Rise of Exoticathletica
Founded in 2014 by Leilani Chandler in Noosa, Exoticathletica quickly grew in popularity, offering comfortable and eye-catching workout wear for women of all shapes and sizes. The brand was known for its vibrant prints and ultra-soft fabrics, which quickly made it a go-to for those looking to mix comfort with style. In fact, at one point, they sold over 140,000 crop tops in just a single year, raking in $7 million in sales. Pretty impressive, right?
Financial Struggles and the End of an Era
But despite its popularity, things weren’t as rosy behind the scenes. The brand struggled with debts totaling a staggering $13 million, including money owed to creditors and the Australian Tax Office. Just months ago, reports surfaced that Exoticathletica owed more than $6 million to various parties, including significant amounts to the Commonwealth Bank and employees. This financial pressure ultimately led to the brand’s closure, despite the loyal fanbase it had built over the years.
A Heartfelt Farewell
In a heartfelt farewell post, the Exoticathletica team thanked its customers for their support and for helping the brand become what it was. They acknowledged that the journey was “wild, messy, and fabulous” and that they were immensely grateful for the community that had grown around their products. “We built this brand for women who dare themselves, who sweat, laugh, cry, and strut in every shape and size imaginable,” the post read. They encouraged everyone to make the most of the brand’s final days, offering deeply discounted prices on all remaining items as part of a farewell sale.
Fans Mourn the Loss
Fans of the brand were devastated by the news, with many sharing their personal stories about how much they loved their Exoticathletica gear. Some said they had been wearing the brand’s clothes for years, praising the comfort, quality, and unique designs that set it apart from other activewear options. Others expressed sorrow at the loss of a brand they had come to rely on for their workout wardrobes.
“I’ve been living in Exotica for years,” one loyal customer wrote. “The quality was always unbeatable. I’m so sad to see it go. It truly was a unique label that will be missed.” Another said, “It’s heartbreaking. I’m going to struggle to find gym wear that fits as well and feels as fun as Exotica did”, reports Dailymail.
A Glimmer of Hope for the Future?
Despite the closure, there’s hope among some customers that the brand might make a comeback, perhaps in a new form. After all, Exoticathletica had built a lasting impression on the Australian fashion scene, and its sudden departure has left a gap that may be hard to fill. In the end, the closure of Exoticathletica is a bittersweet moment. While many mourn the loss of a beloved brand, others are hopeful that this isn’t the end for its legacy. For now, the brand’s farewell is filled with gratitude, pride, and a lot of style—just as it always was.
