Coles has unveiled an exciting new promotion for Aussie shoppers with its “Shop, Scan, Win” giveaway, offering over $4 million in prizes. Starting now and running until September 2, 2025, customers can win cash prizes of up to $100 off their grocery shop simply by shopping in-store or online. With over 30,000 winners each week, this initiative aims to help Australians stretch their grocery budgets, especially as household expenses continue to rise.
To participate in the giveaway, shoppers need to spend a minimum of $20 in a single transaction and scan their Flybuys card at checkout. Each week, shoppers will have the chance to win a cash prize, and they’ll be notified instantly if they’ve won. The promotion is part of Coles’ ongoing efforts to reward its loyal customers and help ease the burden of rising living costs.
How the “Shop, Scan, Win” Giveaway Works
The mechanics of the giveaway are simple: spend $20 or more in a single transaction and scan your Flybuys card at checkout to enter. Shoppers will find out immediately at the register whether they’ve won a prize, which can be redeemed on the spot or saved for a future shopping trip. In addition to the main prize, shoppers can earn bonus entries by purchasing specific products from participating brands, such as Fanta, Dettol, Pantene, and others.
Coles has made it clear that this campaign is designed to help Australians who are looking for ways to cut down on their grocery bills. With grocery spending on the rise, this cash giveaway offers a much-needed opportunity for customers to get extra value while shopping.
Coles launches huge $4 million cash giveaway: ‘$100 off your shop’ https://t.co/V3ctydpGwr
— Yahoo Finance Australia (@YahooFinanceAU) July 15, 2025
Why This Giveaway is Important Amid Rising Grocery Costs
According to Finder, the average Australian household spent $233 per week on groceries in June 2025, marking a 27% increase compared to the previous year. Many Aussies are taking measures to reduce their grocery spending, including cutting back on non-essentials and opting for cheaper brands. With inflation impacting everyday expenses, Coles’ “Shop, Scan, Win” giveaway is a timely initiative aimed at easing the financial strain on households.
Michael Courtney, Coles’ Chief Customer and Digital Officer, emphasized that the campaign was designed to give back to customers during a time when “every dollar counts.” The promotion not only provides a fun and engaging way for customers to win prizes, but it also serves as a valuable tool for those seeking to make their grocery spending go further.
How to Maximize Your Chances of Winning
While the rules of the giveaway are straightforward, shoppers can increase their chances of winning by making sure to buy products from participating brands. Some well-known brands, including Cold Power and YoPro, are offering bonus entries for each purchase, allowing customers to maximize their potential rewards. By strategically shopping for these products, customers can boost their chances of being one of the 30,000 weekly winners.
The “Shop, Scan, Win” giveaway is not just about offering discounts—it’s about providing a tangible way for Australians to save money on essential grocery items during challenging times. As prices continue to rise, this promotion is an opportunity for shoppers to make their budget go further and experience the benefits of Coles’ customer-focused approach.
Whether you’re shopping for everyday necessities or special treats, this campaign could help you save big on your next trip to Coles. Don’t miss out on your chance to win a portion of the $4 million cash prizes up for grabs.
