It’s that time of year again — when the Boxing Day sales hit and Australians flock to stores and online sites to snag bargains. But this year, the shopping spree is expected to break records, with an estimated $1.6 billion to be spent, marking a 4.3% increase from 2024. While many Australians are reeling from the ongoing cost-of-living crisis, it seems the urge to shop — especially for a good deal — remains strong.
Big Spends Expected in Key Retail Sectors
The Australian Retailers Association (ARA) and Roy Morgan are forecasting big spends across several retail sectors. Household goods are likely to see the largest share, with $476 million expected to be spent on everything from furniture to kitchen appliances. Apparel and footwear sales will account for another $216 million, while department stores are tipped to bring in $123 million in just one day.
For smaller retailers, it’s a mixed bag. The hospitality sector is predicted to receive $141 million, while other local businesses are poised for a $221 million boost. With heavy discounts and new stock coming in post-Christmas, it’s clear that Boxing Day is still a must-visit for bargain hunters.
Why the Boxing Day Sales Still Matter
Despite the rise of online shopping, the Boxing Day sales remain a significant part of Australian shopping culture. People continue to flood both physical stores and e-commerce sites, drawn by discounts, seasonal value, and the simple joy of scoring a deal after the holidays. Chris Rodwell, CEO of the ARA, pointed out that while some may be tempted by cheap offshore platforms, local and national retailers still provide the most valuable contribution to the economy.
“Whether it’s your local shop, a national chain or a trusted Australian online retailer, every purchase flows back into local jobs, training, wages and community investment,” Rodwell said to Yahoo Finance. While platforms like Temu and Shein offer ultra-low prices, they don’t support Australian workers or businesses in the same way.
Spending Surge Expected to Continue
Looking beyond Boxing Day, the entire week from December 25 to 31 is forecast to generate a 4.4% increase in retail spending, bringing the total expected amount for the period to a staggering $3.832 billion. This rise will be driven not just by Boxing Day sales but also by gift card redemptions, continued demand for discounts, and an overall need for value-driven shopping.
With all the discounts, promotions, and fresh stock, retailers are in for a massive end to the year. For consumers, it’s a chance to pick up deals on everything from tech to clothing, all while benefiting from big seasonal savings. It’s clear that, despite some economic hurdles, the Boxing Day sales are still as irresistible as ever.
