Black Friday is almost here, and while shoppers eagerly await big discounts, the ACCC is warning that not all sales are what they seem. With misleading offers and false urgency tactics on the rise, it’s crucial to stay sharp before making any purchases. Here’s what you need to watch out for.
Watch Out for Misleading Claims
If you’re hoping to score a massive bargain, it’s essential to remember that not all discounts are what they seem. ACCC Deputy Chair Catriona Lowe recently stated that consumer protection authorities would be keeping a close eye on Black Friday advertising. The commission is particularly concerned about misleading claims such as “limited-time” sales, “site-wide discounts,” or “up to X% off” offers where only a small selection of products are discounted at the stated rate.
Lowe warned that if any retailers are found using misleading or false advertising, they could face investigations and hefty fines. The ACCC is stepping up its scrutiny of sales practices after noticing troubling trends in previous years. In fact, last year, companies like Michael Hill and My House were fined for making false and misleading representations about their Black Friday deals. Some ads created a false sense of urgency, leading customers to believe they were getting exclusive deals when, in reality, the discounts weren’t as significant as claimed.
The ACCC has also mentioned ongoing investigations into some retailers that were flagged during its 2024 sweep of sales practices. Clearly, the commission is not taking these issues lightly.
Black Friday Scams: How to Protect Yourself
To protect yourself, the ACCC advises that you check prices now—before Black Friday sales officially begin. By knowing the current prices of the items you’re eyeing, you’ll have a better sense of whether the “deal” really is a bargain or if you’re being misled into thinking you’re saving more than you actually are. It’s easy to get swept up in the excitement of a major sale, but a little due diligence can help prevent a post-purchase regret.
While Black Friday originally began in the United States, it has grown to be a global shopping event, with Australian retailers joining in on the action. The sales are often seen as an opportunity to snap up big-ticket items at a fraction of the cost. However, the rise of online shopping and the expansion of global retailers into Australia have led to even more aggressive marketing tactics, making it increasingly difficult to know which deals are legitimate.
What the ACCC Is Doing
The ACCC is working hard to ensure that Australians are not taken advantage of during the sales rush. The commission has been especially vocal about retailers who create a false sense of urgency or manipulate price comparisons to push sales. As Lowe pointed out, they will be focusing their efforts on retailers that had problematic sales practices in the past and expect better compliance across the sector this year.
At the end of the day, Black Friday can still be a great opportunity to save money, but you’ve got to be savvy. Don’t fall for flashy ads or claims of massive discounts without doing your homework. The ACCC is watching, and so should you. So, check prices now, read the fine print, and make sure any so-called “deal” is actually a legitimate bargain. Black Friday can still be fun, but it’s best enjoyed with your eyes wide open. With the ACCC keeping a close watch on retailers, you can shop with a little more confidence—and a lot less stress.
