AMP Bank, an Australian digital-only bank, has unveiled a groundbreaking innovation aimed at reducing the risk of fraud and scams for its customers. In a move that marks a significant shift in banking security, AMP has introduced numberless debit cards in collaboration with Mastercard.
These cards, designed for both personal and small business banking customers, are a step towards reducing the risk of fraud by removing visible card numbers, a common target for criminals.
A Radical Shift in Card Security
The numberless cards are a departure from the traditional debit card design, which typically displays the card number, expiration date, and CVV code on the front. In the case of AMP’s new offering, the card has no visible numbers. Instead, a four-digit number is placed on the back, further enhancing security.
This innovative design aims to mitigate the growing issue of fraud, particularly targeting small businesses that are often the victims of scams.
Removing visible card numbers is a proactive strategy to reduce the chances of identity theft and financial fraud. With fewer details available on the physical card, the potential for scammers to steal or misuse card information is significantly diminished. AMP Bank believes that this change will particularly benefit small business owners, who frequently fall victim to fraudulent transactions and scams.
Access Through AMP’s Mobile App and Enhanced Security Features
AMP Bank’s numberless cards are part of the bank’s broader initiative to offer app-only services. Customers will access their full 16-digit card number and other important information exclusively through AMP’s mobile app.
This move aligns with the bank’s commitment to providing a completely digital banking experience, offering a seamless and secure platform for managing finances.
The app also integrates several advanced security features to further protect customers. These include comprehensive fraud and scam protection systems, as well as biometric authentication options like face ID and fingerprint ID.
Customers are encouraged to use these biometric features when accessing their accounts, providing an additional layer of security. When first signing up, customers will also be required to take a video selfie, which is used as part of the identity verification process to prevent fraud and identity theft.
AMP’s mobile banking app and its numberless card system reflect the bank’s strategy of offering cutting-edge digital services. AMP operates entirely without physical branches, distinguishing it from traditional banks like Commonwealth Bank and NAB, which still rely on brick-and-mortar establishments.
Instead, AMP focuses on delivering secure and accessible banking entirely through its digital platform.
Mastercard, which partnered with AMP Bank in the creation of these numberless cards, has praised the initiative. Richard Wormald, President of Mastercard Australasia, referred to the new cards as “a significant step forward in payment security,” highlighting the added protection these cards offer against fraud and account compromise.
AMP Bank’s Digital-First Approach and Growing Customer Base
AMP, a digital-first bank, has positioned itself as a leader in the evolving financial landscape. With over one million customers across Australia and New Zealand, the bank highlights the success of its fully digital model.
Sean O’Malley, AMP Bank’s Group Executive, stated that the numberless debit cards are just one of many innovations the bank plans to introduce in the near future. The bank is focused on empowering its customers, especially small business owners, by offering secure and efficient digital banking solutions.
AMP’s efforts to support small businesses come at a time when they are increasingly vulnerable to cyber threats and financial fraud. The introduction of numberless debit cards, alongside other digital services, is part of AMP’s strategy to create a safer and more convenient banking environment.
With its focus on security and innovation, AMP Bank continues to lead the charge in the digital banking sector, providing customers with the tools they need to protect themselves from fraud and focus on growing their businesses.
