Ford Motor Company recorded a 6% rise in total U.S. vehicle sales in 2025, reaching 2.2 million units, as reported by the company. Its market share grew by 0.6 percentage points to 13.2%, driven by higher demand for affordable trucks, hybrid powertrains, and a diversified model lineup.
The automaker outpaced the broader industry for a tenth consecutive month in December, benefiting from a balanced product strategy. Sales of entry-level trims and hybrid versions surged, helping to offset a sharp decline in electric vehicle deliveries following the expiration of federal tax credits.
Entry-Level and Hybrid Trucks Lead Growth in Ford’s Vehicle Sales
Demand for Ford’s most affordable pickups (the Maverick and Ranger) drove a significant portion of the company‘s gains in 2025. According to the carmaker, sales of the Maverick reached a record 155,051 units, an increase of 18.2% over the prior year. The Ranger posted an even larger annual growth rate of 53.6%, with 70,960 pickups sold. Together, the two models capitalized on what the company described as “customer demand for affordability.”
Combined sales of the entry-level XL trims for these pickups surged by over 60% in the fourth quarter alone, while the more equipped XLT and Lariat trims also saw double-digit growth. According to Ford, this segment performed strongly due to a growing number of customers seeking budget-conscious utility vehicles amid broader economic uncertainty.
The company’s hybrid models also had a record year. Total hybrid vehicle sales climbed 21.7% to 228,072 units, with the F-150 Hybrid and Maverick Hybrid accounting for a large share. The F-150 Hybrid sold 84,934 trucks, up 15% from the previous year, while the Maverick Hybrid followed closely with 81,034 units, marking a 17.9% rise.
Electric vehicle sales, however, dropped 14.1% for the year, totaling 84,113 vehicles, with quarterly sales falling by more than half. According to Ford, the decline followed a late-September expiration of a federal EV tax credit, which had temporarily boosted EV demand earlier in the year.
Commercial Vehicles, SUV Segment Bolster Ford’s 2025 Performance
The company’s commercial division and larger utility vehicles delivered robust performance across 2025. The Transit van achieved a new annual sales record of 161,797 units, a 5.9% increase, securing its status as America’s best-selling van, according to the company. The Super Duty series had its best year since 2004, with a 9.5% gain in annual sales.
The automaker also retained its long-standing leadership in the full-size truck market. The F-Series maintained its title as America’s best-selling truck for the 49th consecutive year, posting total sales of 828,832 trucks, up 8.3% from 2024. This line of vehicles remains central to Ford’s revenue and overall U.S. market presence.
In the SUV category, the Explorer and Bronco families stood out. Explorer sales rose 14.7% to 222,706 units, maintaining its position as the top-selling three-row SUV. Meanwhile, the Bronco lineup reached a combined 280,500 vehicles sold (up 19.9%) with the Bronco itself recording a 33.7% rise, according to company figures.
Lincoln, Ford’s luxury brand, also contributed to overall growth. The Navigator posted its best sales since 2007, with 22,185 units sold, an increase of 42.8% year-over-year. While facing challenges in the electric segment and navigating broader structural changes, Ford’s diversified product approach (offering gas, hybrid, and electric vehicles across multiple price points) helped it achieve its best sales performance in over half a decade.
