Econostrum | Economic News in the Mediterranean

Vivendi increases its stake in Prisa

Written by Gérard Tur on Monday, January 25th 2021 à 18:03 | Read 617 times

Vivendi becomes Prisa's second largest shareholder. Photo Prisa
Vivendi becomes Prisa's second largest shareholder. Photo Prisa
FRANCE / SPAIN. Vivendi becomes the owner of 9.9% of Prisa's capital. The Spanish group notably owns El Pais.

In a press release published on Friday 22 January 2021, the French Vivendi announces the purchase of 7.6% of Prisa's capital from HSBC for €52 million. It already owned 2.3%. "Prisa is the media and education leader in the Spanish-speaking world, which owns El Pais (Spain's leading daily), Santillana (school publisher), Cadena SER, Radio Caracol, AS and Los 40 Principales", explains Vivendi in a press release. "The acquisition of a stake in Prisa is part of Vivendi's strategy to strengthen its position as a global content, media and communications group and to expand its access to Spanish-speaking markets in Europe, Latin America and the United States".

Listed on the Madrid Stock Exchange, Prisa offers subscription-based educational services, information and entertainment. The group is present in Portugal, where it owns the television channel TVI, and in France, where it owns 20% of the holding company Le Monde Libre, owner of the daily newspaper Le Monde, l'Obs, Télérama, Courrier International, and others.

Vivendi is therefore increasing its presence in sectors where Vincent Bolloré's group is already widely present, with holdings in Universal Music Group, Havas, Canal+, Editis, Gameloft, Dailymotion... In Spain, Vivendi has taken shares in the Spanish television production company Bambu Producciones.

Vivendi's investment in Prisa is part of a global strategy. The president of Prisa, Joseph Oughourlian (29% of the capital of Prisa), is indeed Vincent Bolloré's ally in the battle which opposes Bernard Arnault and Arnaud Lagardère for the control of the Lagardère group.



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