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The Provence-Alpes-Côte d'Azur Region is (already) preparing for the tourism recovery




In addition to supporting tourism companies, Jean-Baptiste Lemoyne is preparing the takeover (photo: F.Dubessy)
In addition to supporting tourism companies, Jean-Baptiste Lemoyne is preparing the takeover (photo: F.Dubessy)
FRANCE. "We want to reopen no matter what!" This is the message entrusted by Renaud Muselier, President of the Provence-Alpes-Côte d'Azur Region, to Jean-Baptiste Lemoyne to bring to the government. The Secretary of State in charge of Tourism, French Abroad and Francophonie began his Tour de France of the Regions via Marseilles on Tuesday, February 16, 2021, to meet with local players. "Beyond the immediate support provided to tourism professionals, it is important to prepare for the rebound and therefore to invest for the future," he said.

The French government has already granted €20 billion in aid to companies in this sector, including €11 billion in the form of State-guaranteed loans (9% of all EMPs) and €4.7 billion (out of a total of €27 billion) to finance partial activities.

According to Jean-Baptiste Lemoyne, "the recovery is going to be very strong and very competitive with the concept of the 'revenge trip' (...) We have to hold on together". The minister is therefore preparing, with the professionals, the health protocols that will be applied during the reopenings and especially for the casinos, the cruise and the outdoor terraces.
The Regional Tourism Committee (CRT) Provence-Alpes-Côte d'Azur revealed, Tuesday, February 16, 2021, that the projected occupancy rate in hotels in the Southern Alps was down 50% compared to 2020 on January 28, 2021, due to the lack of attendance at ski resorts. The average occupancy rate in the hotel industry was 26.7%, a decrease of 46%. With the February vacations behind us, the region, which generates 13% of its GDP from tourism (compared to 8% nationally), is now counting on Easter.

François de Canson, president of the Provence-Alpes-Côte d'Azur CRT, assures that "about ten steering committees have already taken place to set up a collective battle plan, which will be ready to be triggered when the time comes".

 

70€ premium for two nights booked

Renaud Muselier unveils four new measures to promote the recovery of tourism (photo: F.Dubessy)
Renaud Muselier unveils four new measures to promote the recovery of tourism (photo: F.Dubessy)
Renaud Muselier thus took advantage of this stage of the Tour de France des régions of Jean-Baptiste Lemoyne to unveil four new devices. They will be put in place from April 2021 to encourage a return of tourism to his region, the leading tourist destination of the French in terms of number of visitors and second for international overnight stays (40% of total overnight stays).

In April 2021, a "Bol d'Air Package" will allow families, couples and individuals from the region to benefit from a 70€ bonus for at least two nights of hotel or accommodation booked between April 24 and May 10, 2021 in a ski resort commune or within a protected natural area.

In May, a "Reopening Vouchers" of 2,000 to 5,000 € will be paid to professionals to cover part of the cost of renovation and restoration work on their business, hotel or lodging that is administratively forced to remain closed. 

Anxious to "allow families to meet around culture", as Renaud Muselier indicates, the Region will offer, in June 2021, a free place ("Billet solidaire") for each paying place purchased by a spectator in a place of culture.

Finally, on July 1, the Region will participate in the second edition of the terrace festival.

These measures, the amounts of which have not been specified because they depend on criteria yet to be set, will be put to the vote at the next meeting of the Regional Council on Friday, February 19, 2021.

The Region also plans to launch a promotional plan on the French and European markets with Atout France. With a budget of more than 10 M€, it will take the name of the previous campaign carried out in June 2020 "We all need the South". The latter had ensured a 20% increase in its French customer base during the summer of 2020.

 

Frédéric Dubessy


Tuesday, February 16th 2021



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