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The Morocco Fruit Board


An example of the sharing of resources in Morocco's citrus and early fruit and vegetable sector.



Created twelve years ago, the MFB is a group of seven Moroccan producers and exporters of citrus fruit and early vegetables: the Groupe d'Exportation des Domaines Agricoles (Geda), the Copag cooperative, Delassus, Salam, GKB, Sogecap and Maroc Taswiq. These exporters account for 70% of the potential export market, i.e. approximately 300,000 tons of fruit and vegetables a year, sold under the Maroc Sélect brand.

Russia, the Scandinavian countries, North America, Asia and the Middle East are the main markets, to which Morocco exports clementines, tangerines, oranges, lemons, tomatoes, courgettes, beans and peppers.

 

"If Moroccan operators are not together when they go to the international markets, buyers will play them off against each other to create ferocious competition and we will find ourselves in a negative spiral of prices", emphasizes Amine Mamou, deputy managing director of the Morocco Fruit Board (MFB).

"The main advantage of the Board is at the commercial level, explains Amine Mamou. We have bargaining power that is not always available to the individual producer. We also have substantial volumes which enable us to approach distribution chains and obtain a quantitative offer spread over the season (…) And we are able to negotiate more advantageous prices for inputs."



Sharing resources enables producers to focus on their core business

Minimum use of pesticide agriculture (photo Morocco Fruit Board)
Minimum use of pesticide agriculture (photo Morocco Fruit Board)
Other benefits: the pooling of logistics and staff costs, the sharing of services with customs such as the management of temporary admissions of packing materials. In practical terms, the Morocco Fruit Board covers almost all of the logistics chain, from the reception of goods at packing stations, to their transport by sea and unloading at their destination after customs formalities at the loading and unloading ports.

Pallets of fruit and vegetables are exported from the ports of Tangier, Nador, Casablanca and Agadir.

"Sharing resources enables each producer to focus on their core business and to minimise secondary costs", points out the MFB's director. Each large group has its own packing station and relies on thousands of small producers in the three main agricultural regions: the East, the Centre and the Souss (southern region).

Regarding the produce, the Morocco Fruit Board's teams ensure that quality monitoring and traceability is in place at every stage, including picking, transport, processing, packaging, storage and delivery to the point of sale. All of the orchards and packing stations have international certification (Eurogap, Globalgap, BRC, HACCP, ISO 22 000).


Special issue : The fruit and vegetable sector is ready to share resources

Special issue Econostrum.info in partnership with Medfel


Christelle Marot, CASABLANCA


Tuesday, April 23rd 2013



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Tuesday, April 23rd 2013 - 10:33 "Doing more with less"