Econostrum | Economic News in the Mediterranean

The French specialist of temporary employment Proman offers a new mission in Morocco

Written by Eric Apim on Tuesday, February 22nd 2022 à 10:55 | Read 617 times

Proman now operates in sixteen countries (photo: Proman)
Proman now operates in sixteen countries (photo: Proman)
MOROCCO / FRANCE. The Proman group, which specialises in temporary work and human resources, announced on Monday 21 February 2022 that it was moving into Morocco.

This arrival is being achieved through both external and organic growth. Proman is buying the local company VHP Assist. Created and based in Casablanca in 2018, it has expertise in temporary work and recruitment. "With our experience in the Moroccan market, the partnership with Proman was a real opportunity for us to accentuate our development on a national scale. We are very happy to join this family business," say Imane Jamal Eddin and Abderrahmane Mkdami, co-managers of VHP Assist.

At the same time, the Provençals are opening several agencies in Tangier, Agadir, Dakhla and Marrakech in addition to those in the Kingdom's economic capital. "We plan to expand this year to cover the whole of the Kingdom," says Roland Gomez, Proman's managing director. Jean-Pierre Rongier (former regional director for the Ile-de-France region of Manpower and former deputy general manager of Tectra Recrutement Maroc) has been appointed country manager.

50% of turnover abroad by 2023

The VHP Assist team joins Proman (photo: VHP Assist)
The VHP Assist team joins Proman (photo: VHP Assist)
"The group aims to become a key player in flexible and sustainable HR solutions. The human factor is at the heart of our concerns by promoting support and training to improve employability and encourage the integration of young people who are far from employment," says a press release. The focus of development in Morocco will be on the industrial, tertiary and agricultural sectors.

International deployment began in 2012 and Proman is now present in sixteen countries*. With Morocco, the group makes its first foray into the African continent.

Founded in Manosque in 1990, Proman (€2.9 billion turnover in 2021) is the fourth largest European player in its sector with more than 700 branches, including 400 in France. Its managers hope to achieve a turnover of €4 billion in 2023, 50% of which will be generated abroad. The group is also the official recruiter for the Rugby World Cup which will take place in France in 2023.

* France, Mauritius, Monaco, Switzerland, United Kingdom, Belgium, Portugal, Luxembourg, Canada, United States, Spain, Netherlands, Poland, Romania, Croatia, Morocco.


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