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Digitalisation of Mediterranean business services boosted by pandemic


Digitalisation was already underway in Mediterranean organisations providing services to business. The Covid-19 pandemic and associated lockdowns have reinforced the argument of its urgent necessity. Version française




(photo : Ebsomed)
(photo : Ebsomed)
The health crisis has permanently changed the way work is organised, notably with the digitalisation of business services (…), as management and staff are confined to their homes due to the lockdown,” noted Emmanuel Noutary in December 2020. Taking part in an EBSOMED programme webinar, the ANIMA Investment Network general delegate reminded however that, “it wasn’t done overnight and has been in preparation for many years. Not in anticipation of this particular crisis, but to be able to develop remote services. This has become even more significant in today’s context.
 
ANIMA organized several other virtual meetings around the same theme, which allowed best practices and lessons learned during the crisis to be shared. The chairman of the TIA (Tunisian Investment Authority) Beligh Ben Soltane was already convinced of the usefulness of digitalisation “in a spirit of transparency and to make procedures easier and more swift.” The pandemic has served to substantiate the approach adopted by his organisation, the sole gateway for Tunisian and overseas investors. “It has made digital transformation -and its acceleration in Tunisia and across the world even – essential,” says Ben Soltane. “Thanks to its digital platform, in the first half of 2021, the TIA was able to issue around a dozen investment declarations in six weeks. We were able to act in an emergency for the Tunisian and foreign companies. If the TIA hadn’t been prepared in terms of its digital capabilities, we wouldn’t have been able to handle this crisis situation.”

Towards a hybrid model

When companies were obliged to do everything online, they changed their way of doing things completely and were able to see the advantages of digital services: no time wasted travelling, ability to multitask or leave a webinar if you don’t find it interesting…” points out Sonia Fernandez, project manager, projects and partnerships at the Spanish association AMEC. The business services digitalisation expert believes that, “for SMEs, their most precious resource is time,” and recommends “eliminating job duplication and reducing actions that are a duplication or are of no benefit for companies. In addition, we do not want to impose physical presence (…). We must put in place services and activities that do not require travel.”
 
Sonia Fernandez sees the next step as being “a hybrid model combining physical and digital. Digital services are going to expand and face-to-face meeting will also include a digital component. We therefore need to find new means of international promotion (fairs, exhibitions) and establishing personal relationships (affinity between organisation and clients)."



Tuesday, June 22nd 2021



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