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Creact4Med aiming to boost creative industries in Mediterranean


on Tuesday, February 1st 2022 à 15:49 | Read 541 times




EU confirmes support for CCIs (photo;Emea)
EU confirmes support for CCIs (photo;Emea)
At the end of November 2021, the first Creact4Med (CReative Entrepreneurs ACTing FOR the future MEDiterranean) conference underlined the contribution made by creative and cultural industries (CCIs) in the Mediterranean. Ingrid Schwaiger sees this sector as a ”development stimulator for countries”. The Deputy Head of Regional Programmes , DG Near at the European Commission echoed the EU’s “continued support for CCIs and their role in creating inclusive and long-term employment in the Southern Mediterranean region”.
 
The €2.22M three-year European Union project (March 2020 - February 2023), which aims to harness the CCIs’ potential to create economic value, boost growth, create decent jobs and promote social inclusion, underscores this position.
 
Creact4Med will be supporting initiatives, mapping the ecosystem in eight Southern Mediterranean neighbouring countries*, designing a programme to foster creativity in youth and women, including funding for 24 entrepreneurs and projects, and setting up eight business incubators.
 
Rym Ayadi, founder and president of the Euro-Mediterranean Economists’ Association (EMEA), senior partner and coordinator of the consortium overseeing the project, stresses the “importance of increasing awareness, promoting cooperation, fighting against division and censorship and improving access to financing in order to boost CCIs and their contribution to economies and societies”.
 

Uniting to reinforce CCIs in the Mediterranean

For Pierluigi Sacco of Milan’s IULM University (Free University of Languages and Communication), “culture must not be considered only as a source of economic development but also as a way to respond to the societal challenges targeting environmental change, migration and social exclusion”.
 
Four business support organisations will be sharing the €500,000 in subsidies provided for in the Creact4Med project: Nilepreneurs, founded by the Central Bank of Egypt, one of whose five incubators specializes in creative industries; Minassa, a Tunisian incubator that offers six-month training courses for entrepreneurs; Nucleus Venture, which assists Lebanese independent creative talent to set up businesses and develop viable products, and Morocco’s LaStartupFactory, which is developing a six-month coaching programme for creative sector start-ups.
 
Rym Ayadi has pointed out to all the Creact4Med partners "the need to join forces, collaborate and learn from each other in order to strengthen CCIs in the Mediterranean and ensure a prosperous and creative future for all”.
 
The 1.2 million cultural enterprises registered in the European Union generate €193bn in added value. The World Bank estimates that CCIs account for 8% of world GDP and 10% of GDP in the MENA (Middle East North Africa) zone.
 
 
*Algeria, Egypt, Jordan, Israel, Lebanon, Morocco, Palestine and Tunisia



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