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Carrefour takes over the highly coveted Bio c'Bon banner



           


Bio c'Bon now belongs to Carrefour (photo: DR)
Bio c'Bon now belongs to Carrefour (photo: DR)
FRANCE. The contenders were numerous, but the Commercial Court of Paris finally chose Carrefour as the buyer of the Bio c'Bon brand, as Alexandre Bompard, CEO of the retail group, said on Monday, November 2, 2020 on his Twitter account.

The retailer specialized in organic products had been placed in receivership in early September 2020 with a liability of € 40 million.
Carrefour is taking over 107 points of sale out of the 120 existing ones and all 1,021 employees, some of whom will be reclassified. The retailer has offered €60 million for the purchase of Bio c'Bon, the best bid (€17.5 million proposed by Biocoop and €10 million by the Zouari family, Picard shareholders), in addition to an investment package of €40 million. 

This transaction enriches the organic offer of this giant retailer, which already has a subsidiary in this sector, So.Bio. It has twenty-three stores plus the five in the BioAzur network, acquired in mid-October 2020 in the South-West of France. Carrefour expects to achieve €4.8 billion in sales of organic products in 2022 compared to €2.3 billion in 2019.

 


Frédéric Dubessy


Tuesday, November 3rd 2020



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